Jobs and Careers

Director of Paid Search

United States, United Statesfull_timeVerifiedPosted 20 Feb 2025

💰 $170,000/yr($100,000/yr – $170,000/yr)

About the role

At AmeriSave, we are dedicated to providing exceptional mortgage solutions to our clients. As a leading mortgage lender, we pride ourselves on our innovative approach and commitment to customer satisfaction. We are looking for a talented Director of Paid Search to join our dynamic team and lead our SEM strategy to new heights. Job Description: We are seeking an experienced and strategic Director of Paid Search to oversee and manage our SEM efforts. The ideal candidate will have a deep understanding of utilizing SEM strategies and a proven track record of scaling campaigns. Experience in one or more of the following industries preferred: mortgage, insurance, personal loans, credit card, or personal finance. Key Responsibilities:

Develop and implement comprehensive SEM strategies to drive traffic, conversions, and revenue growth.
Conduct keyword research and selection for pay-per-click (PPC) campaigns.
Monitor and analyze campaign performance, making data-driven decisions to optimize results.
Stay up-to-date with industry trends and best practices to ensure campaigns are competitive and effective.
Align SEM strategies with overall business goals.
Test and implement bid strategies
Provide regular reports on campaign performance and insights to stakeholders.

Required Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in managing SEM campaigns with a strong track record of success.
Proficiency in using SEM tools and platforms (Google Ads, Bing Ads, Google Analytics, etc.).
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Google Ads certification is a plus.

**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. ** Compensation: Annual compensation for this position generally ranges from $100,000 - $170,000. Benefits: