Business Development Manager

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

Xylem is hiring a Business Development Manager!

The Business Development Manager -Commercial Buildings is responsible for developing growth strategies and go to market plans that measurably improve the business’ market position, drive differentiated customer experiences and achieve commercial results in a particular end customer segment. The role will combine market intelligence, data-driven insights and a deep understanding of customer needs to identify trends, “white space” opportunities, and develop areas of competitive advantage to drive profitable revenue growth:

• Serve as a market segment expert, understanding both the broad landscape of the market as well as the granularities of it, including the key players, competitive threats, and levers for success.
• Drive customer intimacy and brand equity by defining customer needs, pain points, buying behaviors, and preferences.
• Collaborate with different groups to design and execute strategies that generate demand and drive growth through customer acquisition, retention, and win-back.
• Identify and build the case for strategic growth in the category, including new product & program development opportunities, expansion into adjacencies, cross-selling and upselling potential, and new business models.

Essential Duties/Principal Responsibilities:

In collaboration with product marketing, demand generation, product management and sales teams:

Market Intelligence:

• Sources and interprets multiple and complex data sets (from internal and external sources) into insights that lead to profitable business growth opportunities.
• Produces a robust multi-year “Market Map” based on identification of under-served customer markets, monitoring of industry trends and high-growth, attractive market/technology drivers.
• Regularly gathers and analyzes business, market and competitor information and supports the development of the strategic business and marketing plan.
• Leads Voice of Customer studies to solve strategic growth questions for the business and new product development.

New Business Development:

• Promotes both new and existing programs in target market segments to gain share and drive profitable sales growth.
• Works closely with Marketing/Demand Generation to develop targeted lead generation and brand building campaigns to drive revenue growth.
• Partners with sales to identify strategic accounts and provide insights, training, or other marketing support as needed.
• Assesses new & adjacent market opportunities to develop go-to market strategies and innovation ideas to pursue these opportunities.
• Drive the product commercialization planning process in partnership with sales, PLM’s, ops, customer service, and demand generation.

Growth Partnerships:

• Builds industry and customer alliances and participates in industry/trade organizations.
• Identifies potential business partners and M&A opportunities.
• Develops content for and/or participates in training events for customers and sales organization.
• Demonstrates thought leadership by presenting in industry seminars, webinars and customer facing meetings.

High Impact Behaviors:
• Strategic Decision-Making: A manager must be able to assess complex situations, consider long-term implications, and make decisions that align with the organization’s vision and goals. This involves critical thinking, foresight, and the ability to balance various stakeholders’ interests.
• Effective Communication: Clear and transparent communication.

Key Competencies:

• Strategic business development/planning
• Thought leadership
• Influence and persuasion
• Analysis and synthesis
• Learning agility
• Cross functional collaboration
• Market and customer analysis
• Customer value proposition
• Sales enablement

Key Relationships:

• External:  Customers, third party partners/agencies, industry associations
• Internal:  Marketing, Product Management, Sales

Qualifications: Education, Experience, Skills, Abilities, License/Certification: