Senior Manager, Loyalty Experiences

Company Overview

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

 

FHI (Fanatics Holdings Inc.) employees are expected to be on-site 4-days per week. We also offer the unique benefit of allowing employees to temporarily work from anywhere up to 20 days per year. 

 

Opportunity for Impact:

This individual will leverage Fanatics’ close relationships with leagues, players, and teams as well as their current 90M users to support the creation of an unprecedented loyalty program. They will be a critical part of the team focused on launching an exclusive membership experience for Fanatics top customers, rewarding them for their loyalty engagement with Fanatics’ diverse set of business, specifically through the creation of unique experiences for VIP customers. They will focus on the execution of events and activations that support the acquisition of new and retention of existing customers by generating loyalty with the Fanatics brand. 

 

The Role:

The Fanatics Sr Manager of Loyalty Experiences will play a crucial role in developing and executing innovative marketing strategies that engage our customers through memorable and interactive experiences. You will collaborate with cross-functional teams to bring our brand to life and drive customer engagement and loyalty. This role requires a blend of strategic thinking, project management skills, and a passion for delivering brand experiences.   

 

What You'll Do: 

• Conceptualize and design experience-centric marketing campaigns that create memorable and engaging brand moments. Ensure campaigns are tailored to specific target markets and effectively communicate key messages. 

• Identify and procure experiences that can be leveraged within a digital marketplace to drive affinity for our loyalty program.  

• Evaluate partnership assets that will bolster our loyalty program offering. Work cross-functionally to unlock additional value from existing partnerships, and secure stakeholder buy-in as we establish and scale our loyalty offerings.  

• Collaborate with internal stakeholders, including marketing, creative, sales, legal, and product teams, to ensure alignment of messaging, goals, and objectives for initiatives. 

• Establish performance metrics and conduct analysis to evaluate the effectiveness of experiential offerings on our loyalty program. Provide actionable insights and recommendations for continuous improvement. 

• Develop and manage budgets for experiential marketing initiatives, ensuring optimal allocation of resources to achieve desired outcomes. 

 

What We're Looking For: 

• Bachelor's degree in marketing, communications, business, or a related field. MBA or additional certifications are a plus. 

• Proven experience (6+ years) in planning and executing experiential marketing campaigns and events. 

• Strong understanding of branding, consumer behavior, and marketing principles. 

• Excellent project management skills, including the ability to manage multiple campaigns simultaneously and meet deadlines. 

• Exceptional communication skills, both written and verbal, with the ability to convey ideas and concepts effectively. 

• Creative and innovative mindset with the ability to think strategically and execute tactical plans. 

• Strong leadership and teamwork abilities to collaborate effectively with cross-functional teams and external partners. 

• Analytical and data-driven mindset to measure campaign performance and e