Retail Marketing Associate

Role description

The Physical Retail Marketing team at Wayfair is responsible for creating and executing a robust marketing playbook to drive traffic to our expanding retail footprint, and enable the omnichannel shopping experience for customers.

The Physical Retail Marketing team is looking for a Physical Retail Associate to join a rapidly growing line of business, driving our marketing campaigns and activations for the specialty retail stores. This individual will aid in the execution of our cross-channel marketing strategy, and will lead the ongoing coordination and optimization as store locations scale.

The Physical Retail Associate will partner cross functionally with physical retail teams and marketing channels to deliver our marketing strategy.

Core responsibilities:

• Own the process of executing end-to-end physical retail marketing campaigns: from planning to communication, execution, briefing our field teams, and reporting through completion collaborating regularly with key stakeholders on deliverables and schedules
• Own communication workflow with our store field teams to ensure seamless execution of marketing tactics in-store; develop and iterate on processes to aid the communication flow 
• Develop a creative learning agenda for retail marketing to accelerate results; manage creative briefs and tickets and coordinate internally to capture necessary feedback
• Create tools and processes to enable scalability of retail marketing playbook in preparation for future store expansion  
• Contribute to team budget management including submission of POs, invoices, and monitoring of spend on a regular basis
• Measure and track performance across campaigns and channels; codify best practices and share across the organization. 
• Work closely with relevant cross-functional partners, including: physical retail org, marketing channel leads, brand team, creative, marketing product managers and more

Skills needed:

• 1+ years experience activating integrated marketing campaigns; ideally within a retail/ecommerce environment 
• Superb project management skills, including the ability to work on multiple projects at once independently with a variety of partners and stakeholders
• Excellent interpersonal skills and ability to collaborate with cross-functional stakeholders
• Effective verbal and written communication skills with the ability to tailor communication style based on the audience
• Innovative problem-solving skills – ability to dissect and determine root causes of problems and implement solutions
• Customer-first approach to their work with an eye towards supporting store teams as well as the end consumer
• Attention to detail
• Comfort in drawing conclusions from data; proficiency in Excel, SQL, or other analytical tool a plus
• Familiarity with or intellectual curiosity about the latest retail trends and best practices especially as it relates to the target consumer. Prior retail experience is a plus.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value an