VP, Media Director, Digital Investment + Programmatic Strategy

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

The VP, Director of Digital Investment strategy oversees investment, activation, and portfolio management across all digital channels with a focus on programmatic and digital direct but including social, search and digital video.  They provide consistent strategic and thought leadership by bringing new ideas, innovation, and opportunities to the client regularly.  The VP, Director develops go to market investment strategy, recommendation, and POV's while providing effective leadership from a holistic media lens.  

Role Objectives: 

• Own client relationship and education relating to media investment across all channels 

• Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.   

• Maintain, develop and grow relationships with appropriate client level contacts 

• Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications 

• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media 

• Collaborate with all partner agencies on your LOB, but also internally across all LOBs 

• Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs 

• Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable 

• Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients 

• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media 

Qualifications

• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent 

• 10+ years of digital media buying experience, with progressive levels of responsibility, across multiple platforms including programmatic 

• Previous team management experience  

• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs 

• Excellent written and verbal communication skills 

• Ability to package, merchandise, and sell in concepts and new opportunities. 

• Strategic thinking, ability to see the bigger picture 

• Problem-solver with strong project management experience 

• Self-starter with ability to work independently and in a collaborative team setting 

• Strong technical proficiency in Microsoft Office Suite  

Additional Information

All your information will be kept confidential according to EEO guidelines.