Senior LinkedIn Strategist - Remote US

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it!

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. 

Roles & Responsibilities:

• Oversee and lead a collection of Social Media accounts

• Serve as direct support to client contacts

• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

• Build strategies for clients each quarter

• Have the ability to create, maintain, and optimize budgets for paid media campaigns

• Provide fractional support for internal marketing in support of a boutique agency within Directive

• Deeply understand client positioning and unique value propositions

• Confirm lead routing is accurate within a CRM

• Responsible for personal productivity and utilization

• Work directly with Associate Director to ensure internal and client goals are being achieved

• Understand the value of Programmatic campaigns

• Drive cross-sells, upsells and referrals via client relationships and professional network

• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer:

• 4+ years experience working at a performance/digital marketing agency (bonus for B2B)

• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more

• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more

• Ability to delegate to junior team members to ensure joint success

• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

• Ability to drive results and measure via OCT

• Experience with audience segmentation by tier, job title etc. 

• Proven and measurable success with mid-market or enterprise accounts

• Ability to translate and articulate strategy and tell stories with data

• Equal parts competitive and curious; you’re a true problem solver

• You live on the cutting edge of the industry, always looking for opportunities to grow and share

• Ability to organize, prioritize and manage multiple projects simultaneously

• You’re quality-obsessed and have not lost your soul for advertising

• Travel to visit clients approximately once per year, per client or as needed

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