Lead, Marketing Creative Brand + Content

SUMMARY:

GEICO's Marketing Department is seeking a Marketing Brand Lead to join the Brand & Creative Team. As a member of the team, you will help drive the development of brand advertising creative through management of various creative partners. You will evaluate and shape the creative and play an important role in the strategic development and execution of integrated marketing initiatives in collaboration with key internal stakeholders and external partners.  The work you do will reinforce and improve on GEICO’s position as one of America’s most beloved brands.

You will manage the day-to-day agency relationships to ensure they are delivering against GEICO’s strategic business objectives & budgets. You will partner with cross-functional counterparts to ensure shared strategic direction and brand cohesion across marketing initiatives. You have a passion for creative and a love for creating content that has an impact on culture.

This role reports to the Marketing Manager, Brand & Creative

RESPONSIBILITIES:

·       Manage day-to-day relationship of, and project work for, creative agency of record.

·       Drive organization of Brand & Creative projects, in collaboration with the Creative Project Manager.

·       Evaluate and contribute to business and creative brief development; Assist in development of intake briefs and creative addendums for Agency Partners.

·       Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.

·       Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.

·       Partner with cross-functional stakeholders to develop omni-channel & partner-driven campaigns that align with business, product, & marketing goals.

·       Manage creative development of branded integrations through network and media partnerships.

·       Partner with internal Social and Creative Studio teams to ensure shared strategic direction, brand cohesion, and campaign extension across the customer journey.

·       Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.

·       Synthesize & circulate creative performance metrics from Analytics.

·       Partner with Analytics to interpret creative performance and incorporate findings into current and future work.

·       Road-map all brand/external agency initiatives based on strategy + marketing directives.

·       Visualize and disseminate creative rotations to internal and external stakeholders.

·       Manage talent / usage rights / ad expirations for commercials and external assets.

·       Contribute to budget tracking and invoicing.

REQUIREMENTS:

·       3+ years brand management experience or comparable Creative Agency experience

·       Prior experience managing external agencies including Creative Agencies and Media Partners

·       An understanding of how to evaluate creative and contribute to development

·       Exceptional organizational skills to balance managing multiple projects

·       Excellent written and verbal communication skills

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