Marketing Communications Manager

If you are a creative marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you!  Based in our Marshalltown, IA location, the Marketing Communications Manager will partner with marketing and sales teams across the business to develop content to promote the value of the Fisher brand and our industry-leading products. At Emerson, we are all about bringing value and solving valve problems. If you are innovative, creative, and productive we want you to be part of this team to help make it happen. We have an outstanding team that favors innovation. Emerson offers generous benefits, flexible work schedules, and we are committed to an outstanding, diverse workforce! 

In this role you will be collaborating within and across our organization to assist in strategic objectives to penetrate target markets through communication programs, and campaigns, and promote new technologies and solutions. You will be the steward of the Fisher brand and responsible for streamlining our Marcom processes and craft a vision for material to connect to customers in new and creative ways.

Team Leadership

You will lead a global marketing communications team that creates and distributes promotional, sales, or internal material. You will be responsible to hire and develop your team and plan your group’s annual budget and tactical priorities.

Content Development

You are responsible for creating and driving annual marketing communications goals.

You are the global communicator for Fisher-branded product marketing initiatives. You take the lead in building and developing marketing campaigns, including highlighting new products, differentiation, and solutions in strategic markets. Collateral under your supervision includes but is not limited to print and digital brochures and fliers, sales guides, videos, and articles in industry periodicals.

You also coordinate of public relations on behalf of the business unit: review, edit, or write press releases, articles, or white papers and find placements in industry publications.

Coordination

Within the business unit, you are a key bridge between product marketing, inside sales, and our World Area sales organizations. You work with various groups to develop marketing collateral and strategies. You plan and coordinate periodic marketing meetings with these and other collaborators to provide updates on current initiatives and insight for future ones.

Outside the business unit, Marketing Communications is often a conduit between Emerson business units for joint marketing initiatives. You represent our business unit in Final Control category marketing team meetings and complete duties as assigned. You participate in cross-Emerson teams such as tradeshows and events, social marketing, and web marketing.

Custody of Marketing Assets

You manage the business unit’s inventory of marketing material and physical assets used in trade shows and other events. You maintain relationships with and administer contracts for key external suppliers or consultants.

Branding

You serve as Fisher product brand manager directing brand positioning and ensuring consistent use of the brand and product trademarks and compliance with all marketing guidelines. You ensure that all marketing campaigns are consistent with the Fisher product strategic direction and meet the quality of a market-leading company. In the event of a merger or acquisition, you mentor and help transition marketing communications of acquired brands.

Event Planning

In coordination with Emerson marketing staff, you plan and implement exhibitions of Fisher equipment at selected industry trade shows and forums including the Emerson Users Exchange. You work with inside sales and product marketing to identify and prioritize potential marketing campaigns and participation in industry tradeshows.

Strategic Vision Development

You are responsible for building the strategic direction and vision of marketing communication for the business unit. You will align the communication strategy of the business with its strategic objectives and with evolving customer needs. As marketing material is consumed differently, it is essential that you identify trends and position the business and our brand as an industry leader in the marketplace.

For this Role, You Will Need:

• Bachelor’s degree in marketing, journalism, communications, engineering, or related field, or relevant work experience.  
• 3 years of experience in marketing communications position

Preferred Qualifications that Set You Apart:

• MBA 
• Experience with digital content, social media, and search engine optimization (SEO)