Senior Customer Advocacy Marketing Manager

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

This hybrid position requires two days per week in our Austin, TX office. 

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role 

Reporting to the Director of Global Events & Customer Advocacy, you’ll own key programs—including customer storytelling, lifecycle advocacy, strategic references and reviews. Your responsibilities will range from strategic planning to hands-on tactical execution, and you'll need to be comfortable prioritizing and managing across both of these lanes.  

What you'll be doing

• Strategic Planning: Develop and manage scalable advocacy programs that identify, nurture, and elevate customer champions, ensuring alignment with organizational goals.
• Customer Advocacy: Lead customer-focused initiatives, including reference calls, case studies, event participation, and peer review platform engagement.
• Stakeholder Collaboration: Work closely with executive leadership, marketing, sales and customer success teams to align advocacy efforts with broader business strategies.
• Program Management: Maintain accurate and up-to-date customer reference databases and ensure streamlined processes for managing customer interactions.
• Engagement Execution: Plan and execute advocacy initiatives, such as champion programs, speaker opportunities, and awards recognition campaigns.
• Content Creation: Partner with internal teams to create compelling stories and case studies that highlight customer success and ROI.

What you’ll have

• 5-7 years of customer marketing and advocacy experience in a B2B SaaS environment, ideally in a large enterprise or public company.
• Program Management: Proficient in designing, executing, and scaling advocacy initiatives with attention to detail and alignment with strategic goals.
• Strong Communication & Cross-Functional Collaboration skills: Strong written and verbal communicator skilled in creating narratives, customer stories, and case studies; collaborates with sales, marketing, and customer success to align programs with objectives.
• Digital Platform Management: Proficient in managing customer data, program workflows (Salesforce), and engagement on platforms like G2 or Gartner Peer Insights; knowledge of Orca is a plus.
• Metrics Mindset: Solid passion in tracking and analyzing program performance metrics to optimize strategies and demonstrate advocacy ROI.
• This role is perfect for a customer-centric marketing pro eager to drive meaningful impact and foster deep connections with advocates who shape the future of the company.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

About your skills  

• Relationship Building: Skilled at fostering trust and rapport with internal stakeholders and external customer advocates to drive meaningful collaboration.
• Analytical Thinking: Ability to interpret data, measure program effectiveness, and optimize strategies based on insights.
• Organizational Skills: Expertise in handling multiple priorities, maintaining accurate documentation, and ensuring seamless program execution.
• Content Creation: Exceptional storytelling skills to cr