Sr. Manager, Owned Social Media

The TIAA Social Media Manager will focus on overall responsibility of developing and driving the owned social media strategy and execution for the TIAA brands, products, and services in support of the broader business, brand and social media goals. This role reports to the Head of TIAA Paid Media and works closely with other members of the TIAA client marketing, thought leadership and creative teams in order to create, manage and execute on social media and campaign priorities. The manager will create and manage content and deliver strategic best practices for all business partners. The manager will drive collaboration across partners to deliver social media content that favorably influences perception of the TIAA brand.

Key Responsibilities and Duties

• Develop and manage TIAA’s social media strategy to deliver a balance of brand, product and thought leadership messages in support of overall marketing strategy and organization goals in creative and engaging ways
• Execute the TIAA social media strategy, including content creation, content curation, campaign building, community management, community engagement and reporting
• Owning the social content strategy, including creation and management:
• Publishing of relevant, original, high-quality content
• Create a regular publishing schedule and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
• Partner with paid social media team to promote content through paid
• Ensure brand consistency in copy through tone, voice and terminology
• Design, conduct and deliver standard and custom social media reports including campaign results and social listening
• Coordination with employee advocacy and sales engagement program leads
• Monitor social media competitive landscape, producing quarterly insight reports and ad-hoc requests
• Stay abreast of current technology, social media, advertising and content marketing trends to keep abreast of potential opportunities for TIAA
• Define TIAA social engagement and conversation strategy – including targeting clients as well as other brand advocates (news outlets, thought leaders, etc.). Supervise all aspects of social media interaction between customers and the company and ensure a positive experience
• Establish goals and metrics for measuring and benchmarking efforts

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required:

• 3+ years of experience working at a media agency with a primary focus on Organic Social or experience working client side/in-house within a media COE on Organic Social

Preferred:

• 5+ years of experience working at a media agency with a primary focus on Organic Social or experience working client side/in-house within a media COE on Organic Social
• 6+ years of marketing experience, with a focus in social media marketing
• Strong familiarity with the business applications of social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit and TikTok
• Proficient in variety of social media search, analysis and content distribution tools (Hearsay, HootSuite, etc.)
• Ability to build relationships with clients and peers
• Strong written and oral communication skills, specifically around presentations; creative thinker
• Effective time management and project management skills
• Proven ability to develop and implement social media strategies beyond just earning likes and followers

#LI-VM1

Related Skills

Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management

Anticipated Posting End Date:

2024-11-22

Base Pay Range: $90,000/yr. - $120,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive pl