Senior Product Marketing Specialist

ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it.

We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed!

Let’s talk about the team

The Product Operations team includes Product Marketing, Product Operations, and Product Analytics. We are a team that doesn’t just meet standards and follow processes, we continuously refine them. We don’t just deliver value, we redefine it and articulate it for customer facing stakeholders. We are setting new benchmarks for success and using data and product analytics to drive action, illuminate opportunities, and unlock possibilities. Alongside our core responsibilities, we’re diving headfirst into special, unique projects that have the power to transform not just our business, but the entire industry. We’re more than an electronic health record, we’re builders of better futures and champions of progress. 

Let’s talk about the role

Are you a savvy marketer with a passion for driving sales and building brands? Do you have a proven track record of developing and executing successful marketing campaigns? If so, MatrixCare has an exciting opportunity for you!  We are seeking a talented and motivated Product Marketing Specialist to join our team and help us take our products to the next level.

As a Sr. Product Marketing Specialist, you will play a key role in defining our product strategy, crafting compelling messaging, and developing go-to-market plans that will drive growth and increase market share. If you thrive in a fast-paced, dynamic environment and have a knack for identifying customer value and solutions through story telling around customer pain points, we want to hear from you.

• Work closely with product leadership and product managers as they develop the roadmap to identify key value drivers that have Go-To-Market (GTM) implications.
• Build and deliver external marketing communications across channels.
• Oversee business level messaging and positioning, and competitive product marketing.
• Run MatrixCare customer research to identify insights and opportunities and work closely with Customer Experience to monitor product feedback and improve overall customer satisfaction.
• Oversee the development of product messaging and content.
• Proactively collaborate across all marketing teams including demand generation, brand, corporate communications, digital market and beyond.
• Create compelling marketing collateral that simplifies a complex topic while driving broad awareness and interest.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
• Assist with annual budgeting for product launches/maintenance, research, growth initiatives and marketing campaigns.
• Become an advocate for the MatrixCare Senior Living and Long Term Care business unit to ensure all marketing activities are aligned with business objectives.
• Partner with product and sales operations to build client onboarding and internal training materials.

Let’s talk about you

• Bachelor’s degree in marketing, communications, business preferred.
• 5+ years of experience in product marketing.
• An understanding of product strategy with the ability to translate into meaningful actions and results. 
• Fantastic storytelling skills and ability to communicate and translate technical issues to business values.
• Experience working with engineering teams and the ability to translate from customers to engineers (and vice versa).
• Proven ability to define and communicate data to define and target high propensity customer segments.
• Proven success developing and executing GTM plans for SaaS in FinTech or HealthTech.

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s be