Merchandising, Senior Analyst - WIC

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Job Purpose and Summary:

CVS Health has a powerful purpose – “Bringing our heart to every moment of your health.” To enable this purpose, we have several initiatives, existing and new, that are re-inventing pharmacy and enabling better health outcomes. In the Merchandising Organization, we support our company’s purpose and our Pharmacy and Consumer Wellness vision to be America’s most trusted health, wellness and pharmacy care partner, delivering differentiated omnichannel experiences and meeting consumers where they are.

The Baby Care Team is seeking a detail-oriented and results-driven Senior Analyst to support both the WIC (Women, Infant, Children Government program) business and Baby Care Category Management within our Front Store Merchandising organization. This position will play a critical role in shaping the customer experience across 7,000+ stores while driving sales and profitability in the formula category through WIC-specific strategies and broader merchandising initiatives.

This role will be responsible for managing WIC state applications, pricing strategies, promotional planning, and new item setup for specialty WIC formulas, while also conducting market analysis, monitoring inventory levels, and working cross-functionally to optimize category performance. The ideal candidate will possess strong analytical and strategic thinking skills, be highly organized, and be able to influence decisions across multiple stakeholders.

A successful Senior Analyst will have a passion for data-driven decision-making, financial analysis, and retail execution while balancing state-level regulatory requirements for WIC and overall category growth opportunities.

Candidates must be able to successfully:

• Be a strong developer of relationships- build strong, credible and trusted cross-functional relationships
• Be able to influence with, and without authority- so much of the day-to-day business practice is to influence others
• Be highly organized and prioritiez- work on work that has the most value reprioritizing as the strategies adjust
• Be self-directed- require little supervision as successful candidates drive themselves and the portfolio of work they lead
• Be highly analytical- ensure the analysis is strong, intentional and thoughtful
• Be innovative- consistently look for better ways to do things and share those ideas, or recommendations, with others

Primary Job Duties & Responsibilities:

15% Develops pricing strategies and promotional plans for assigned categories, including WIC products.

15% Manages WIC program applications and compliance by filing new applications, renewing existing ones, and ensuring regulatory requirements are met.

15% Monitors and optimizes performance of WIC-authorized formulas and broader Baby Care category, developing strategies to drive sales and profitability.

10% Conducts in-depth sales and market analysis to assess trends, identify risks, and drive data-backed decision-making.

10% Leads WIC training and compliance efforts, partnering with Store Operations to ensure field teams understand program guidelines.

10% Forecasts demand and inventory levels for WIC and non-WIC products, working cross-functionally to minimize stockouts and excess inventory.

5% Collaborates with suppliers and internal teams to resolve WIC-related transaction issues and optimize supply chain efficiencies.

5% Supports off-shelf promotional programs and ensures execution of category strategies across CVS stores.

5% Coordinates new item setup and maintenance, including WIC specialty formula items, ensuring compliance with state requirements.

5% Supports development of presentations and reporting for senior leadership, distilling insights into clear, actionable recommendations. 

5% Represents the WIC strategy in