Director, Integrated Marketing - Snapdragon
qualcommAbout the role
Company:
Qualcomm Technologies, Inc.Job Area:
Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > MarketingGeneral Summary:
Qualcomm is building an Integrated Marketing function to orchestrate brand and demand efforts across its most visible product portfolios. The Director, Integrated Marketing - Snapdragon carries a dual mandate: leading and developing the IM team, while personally owning the integrated marketing strategy for the Snapdragon business unit, spanning Compute, Mobile, Automotive, and Commercial platforms.
This is a working leadership role. You will set the operating model, manage the relationship between Integrated Marketing and Product Marketing, and ensure the team's output scales through a tiered activation framework (Full, Advisory, and Self-Serve). You will also be the lead practitioner on Snapdragon, the company's highest-visibility and most complex portfolio.
* This position is not eligible for Qualcomm immigration sponsorship. *
** Position requires to be onsite in San Diego, 5 days a week. **
Minimum Qualifications:
• Bachelor's degree and 8+ years of Communications, Marketing, Public Relations, or related work experience.OR
Associate's degree or equivalent degree and 10+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High school Diploma or equivalent and 12+ years of Communications, Marketing, Public Relations, or related work experience.
*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Key Requirements:
Organizational Leadership
Hire, develop, and retain a team of integrated marketers across BU pillars
Define and manage the IM operating model, including capacity allocation and tiering logic
Partner with Marketing leadership to prioritize work, manage demand, and resolve conflicts
Build the infrastructure that allows IM to scale: briefs, playbooks, office hours, shared tools
Provide ownership of portfolio planning and budget alignment for the pillar
Snapdragon BU Integrated Marketing Lead
Own the integrated marketing strategy and execution plan for the Snapdragon portfolio
Partner with Snapdragon PMMs to triage launch requests, assign activation tiers, and set integrated briefs
Lead full-funnel campaign architecture for Tier 1 and Tier 2 Snapdragon launches, from platform strategy through channel activation
Manage the Snapdragon always-on program, seasonal campaign calendar, and spot/reactive activation model
Represent Snapdragon IM at flagship industry events (MWC, CES, Computex) and own Qualcomm-led event strategy for the portfolio
Manage brand sponsorship relationships and co-marketing partnerships relevant to the Snapdragon ecosystem
Performance & Measurement
Define success metrics for all IM-led programs, from impressions through pipeline contribution
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