Associate Brand Manager - 3 month contract

LIPTON Teas and Infusions is the biggest tea business in the world, with world class purpose driven brands such as Lipton, PG Tips and Pukka. As Lipton Teas and Infusions we are united in one purpose: growing a world of wellbeing through the regenerative power of plants.

 

In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the LIPTON Teas and Infusions (formally ekaterra) business from its previous owner, Unilever. As a standalone entity with a dedicated single-category focus, Lipton T&I is even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the wider world. With 11 production factories in four continents and tea growing estates in three countries, LIPTON Teas and Infusions is a profitable and growing business whose brands reach hundreds of millions of consumers. It has a presence in over 100 countries.

 

At LIPTON Teas and Infusions, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself.

 

Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.

Job Title: Associate Brand Manager

Job Status: 3 month contract

Work location: Hoboken, NJ; hybrid

 

Your role

As an Associate Brand Manager at LIPTON Teas and Infusions, you will play a vital role in shaping the success and growth of our brand portfolio. You'll partner with the Brand Marketing team to help drive various aspects of brand management. This Associate Brand Manager position offers an exciting opportunity to apply your industry knowledge and marketing expertise to contribute to our brand's success. If you're a results-driven professional with a passion for brand management, we invite you to explore this role further.

 

Your key responsibilities:

• Collaborate with the Brand Manager to develop and execute comprehensive brand strategies that drive growth, market share, and consumer loyalty.
• deeply analyze brand performance in competitive context to arrive at meaningful business implications
• Oversee the product lifecycle from concept to launch, working closely with cross-functional teams to ensure products meet market needs and align with brand goals.
• Conduct in-depth market research and competitive analysis to identify trends and opportunities, informing data-driven decisions and marketing strategies.
• Utilize consumer data and feedback to refine brand positioning, messaging, and product offerings, ensuring they resonate with target demographics.
• Plan and execute marketing campaigns, including advertising, promotions, and digital marketing initiatives, to enhance brand visibility and reach sales targets.
• Manage and allocate the marketing budget effectively, tracking expenditures to maximize ROI.
• Collaborate with cross-functional teams, including sales, design, and production, to ensure seamless product launches and brand consistency.
• Develop and implement KPIs to measure brand performance and conduct post-campaign analysis to optimize strategies for future success.

 

Skills and experience:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in brand management, product marketing, or related roles in the CPG industry.
• Strong analytical skills and proficiency in market research tools and data analysis.
• proficient experience in analyzing Nielsen/IRI data 
• Ability to connect the dots on various factors impacting business performance and has been exposed to building brand financial forecasts
• Excellent communication and presentation skills to articulate brand vision and strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Demonstrated creativity and innovation in developing and executing marketing campaigns.

A Great Place to Grow 

Here at LIPTON Teas and Infusions, we grow a world of wellbeing to generate value for all. 

• Grow your LEADERSHIP – Thought leader or people leader, we want to help you to truly realise your potential. With a strong internal nurturing network and a focus on your development, you can grow your leadership with us. When you grow, the world around you will grow.
• Grow your VALUE - To