Associate Downstream Marketing Product Manager, High Voltage Technologies

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Title

Associate Downstream Marketing Product Manager, High Voltage Technologies

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. 

The Associate Product Manager, High Voltage will work out of either our Sylmar, CA or Austin, TX locations in the CRM division.    

Abbott Cardiac Rhythm Management Global Downstream Marketing is looking for a strong leader that wants to make a difference in the newly formed USA Marketing team. In this role, you will own the commercialized Low-Voltage and ICM CRM portfolio, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.

WHAT YOU’LL DO 

• Manage downstream HV product marketing for the U.S. market, providing marketing strategy, guidance, and support.

o Generate expert level brand, market, and competitive analyses

o Develop annual marketing plans to grow product sales, profit, and share

o Create and execute marketing campaigns that generate measurable wins

o Collaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plans

o Work closely with the U.S. Commercial team & Finance to ensure alignment

o Gain buy-in from commercial leadership and ensure execution of marketing plans

o Forecast product demand and sales for monthly, quarterly, and annual financial planning

o Create competitive marketing strategies and tactics that defend and take share

o Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis

o Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement

o Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution

• Lead new HV product launches

o Lead cross-functional teams in the development and execution of product launch plans and critical milestones

o Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team

o Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches

o Identify market entry strategies with the Reimbursement team

o Develop podium and publication plans with the Clinical team

o Create market development plans with global marketing teams

o Work with the education team in developing field and physician training plans and ensure optimal training execution

o Create and align the go-to-market strategy with Commercial leadership, including key performance