Director of Global Branding

Company Description

The Audio Business Division of Electro-Voice Dynacord LLC is headquartered in Burnsville, Minnesota. Our product segments include Critical Communications Systems, Pro Sound, and Public Address & Conferencing.  With our premium brands: Dynacord, Electro-Voice, RTS and Telex, we are committed to delivering innovative solutions that shape the future of sound.

At KEENFINITY, we are a globally leading provider of innovative and professional security and communication solutions. With over 4,200 employees in over 50 countries worldwide, our ambition is clear: we offer more than just technology – we secure, connect, and amplify the moments that matter in life.

Next to our passion for technology we’re very passionate about our work environment. Based on values such as trust, appreciation, and accountability we all work together to shape the future – boldly, customer-focused and with a strong team spirit.

Job Description

The Director of Global Branding for Electro-Voice and Dynacord is responsible for defining, evolving, and executing a cohesive global brand strategy across both iconic professional audio brands. This role leads a global, multidisciplinary branding organization encompassing creative, social media, strategic marketing, and regional branding functions, ensuring consistent brand expression while enabling regional relevance and market impact.

Operating within a highly matrixed global organization, this leader partners closely with product management, sales, regional leadership, communications, and executive stakeholders to drive brand preference, customer engagement, and long-term brand equity. The role plays a critical leadership position in global product launches, integrated campaigns, customer partnerships, and key industry initiatives.

Key Responsibilities:

Global Brand Strategy & Leadership

• Define and own the global brand vision, positioning, and narrative for Electro-Voice and Dynacord across all markets and touchpoints.
• Lead and inspire a global branding team across creative, social media, strategic marketing, and regional branding functions.
• Ensure consistent brand identity, messaging, and visual standards while allowing for effective regional and market-specific execution.
• Act as a brand steward, ensuring alignment with long-term business strategy and growth priorities.

Integrated Marketing & Campaign Execution

• Lead the development and execution of global marketing and branding campaigns, including major product launches and portfolio initiatives.
• Drive integrated campaigns across digital, social, events, content, PR, and customer engagement channels.
• Partner with product, commercial, and regional teams to translate product value propositions into compelling brand storytelling.
• Establish clear KPIs and measurement frameworks to evaluate campaign effectiveness and brand health.

Customer & Partner Engagement

• Develop and manage strategic branding partnerships with key customers, influencers, and industry partners.
• Elevate customer storytelling, case studies, and advocacy as a core element of brand strategy.
• Represent the brands at key industry events, trade shows, and customer engagements as needed.

Cross-Functional & Matrix Collaboration

• Operate effectively within a global matrix organization, collaborating with product management, sales, regional marketing, communications, and corporate functions.
• Influence without direct authority, aligning stakeholders around shared brand priorities and execution plans.
• Serve as a strategic advisor to senior leadership on branding, market perception, and competitive differentiation.

Governance, Processes & Capability Building

• Establish scalable brand processes, toolkits, and governance models to support global and regional teams.
• Oversee agency relationships and external partners to ensure quality, consistency, and efficiency.
• Develop team capabilities, talent, and succession planning within the global branding organization.

Qualifications

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of progressive experience in global branding, marketing, or communications roles, ideally within B2B, technology, or professional audio markets.
• Proven experience leading global, cross-functional teams in a matrixed organization.
• Demonstrated success in developing and executing global brand campaigns and product launches.
• Strong understanding of digital, social, content, and exper