Sr. Marketing Program Manager

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 100,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.

What You’ll Do

As the Sr. Marketing Program Manager, you will be responsible for overseeing the planning, execution, and delivery of marketing programs and initiatives. You will work closely with the CMO and cross-functional teams to ensure that marketing programs are aligned with our company's overall goals and objectives. Additionally, you will provide support and guidance on major marketing initiatives, ensuring that projects are completed on time, within budget, and to the satisfaction of key stakeholders.

Key Responsibilities:

• Develop and implement a framework for managing marketing programs and initiatives, including processes, tools, and templates.
• Work with cross-functional teams to develop project plans and ensure that they are aligned with the overall marketing strategy.
• Oversee the execution of marketing programs, ensuring that projects are completed on time, within budget, and to the satisfaction of key stakeholders.
• Actively engage and influence people at all levels: from front-line team members to VPs, SVPs, and C-level executives
• Monitor project progress and communicate status updates to the CMO and other key stakeholders.
• Troubleshoots projects and facilitate resolution on high-risk issues which jeopardize the completion, accuracy and quality of projects.
• Facilitate communication and collaboration across the marketing organization and other departments, ensuring that everyone is aligned and working towards common goals.
• Drive innovation and continuous improvement, identifying opportunities to improve processes, tools, and technologies.
• Coordinate multiple concurrent programs, varying in size/scope/complexity, spanning across several different teams and organizations

Requirements

• Bachelor's degree in marketing, business, or a related field.
• At least 7-10 years of experience in program management, project management, or a related field.
• Strong understanding of project management methodologies and best practices.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong leadership skills, with the ability to manage projects and priorities effectively.
• Proven track record of driving innovation and continuous improvement.
• Demonstrated ability to manage budgets and prioritize resources effectively.
• Ability to work in a fast-paced, dynamic environment.

Benefits

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our prayers sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.