Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Disclaimer: This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with their recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

 

A day in the life:

• We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.

  We are seeking a skilled Paid Media Specialist to lead the development, execution, and optimization of paid media campaigns across multiple platforms, including social media (Meta, YouTube), search and display (Google Ads), e-commerce (Amazon), DTC channels, and other digital environments. This role focuses on creating a cohesive 360° paid media strategy that drives engagement, conversions, and measurable ROI.

 

Responsibilities:

Paid Media Strategy

• Design and execute a comprehensive paid media strategy across Meta (Facebook, Instagram), YouTube, Google Ads, Amazon, DTC platforms, and emerging channels.
• Align campaigns with broader marketing objectives, 360° campaign themes, and brand positioning.
• Develop audience segmentation and targeting strategies to maximize campaign efficiency.

Campaign Management

• Plan, launch, and manage paid media campaigns across platforms, including ad creation, budgeting, optimization, and reporting.
• Collaborate with creative teams to produce platform-specific ad creatives, copy, and assets.
• Monitor and optimize campaigns in real time to meet KPIs such as CTR, ROI, CPA, and ROAS.

Platform-Specific Expertise

• Meta: Design and optimize Facebook and Instagram campaigns, leveraging advanced targeting and retargeting strategies.
• YouTube: Develop video ad strategies for brand awareness and conversion, focusing on metrics like video completion rates.
• Google Ads: Execute search, display, and shopping campaigns with a focus on driving traffic and revenue. Leverage tools like Google Analytics and Google Tag Manager to track performance.
• Amazon: Optimize Sponsored Products, Sponsored Brands, and DSP campaigns to enhance product visibility and increase sales.
• DTC Platforms: Launch and manage performance-driven campaigns across search engines, display networks, and other channels.

Analytics and Optimization

• Use analytics tools (Google Analytics, Meta Ads Manager, Amazon Advertising Console, etc.) to track, measure, and report campaign performance.
• Conduct A/B testing to refine targeting, messaging, and creative assets.
• Provide actionable insights and recommendations to improve overall campaign effectiveness.
• Budget and Resource Management
• Develop and manage media budgets, ensuring cost-effective allocation of resources to maximize ROI.
• Forecast campaign performance and provide data-backed recommendations to stakeholder