Senior Market Insights Analyst

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

At Avery Dennison, some of the great benefits we provide are:

• Health & Wellness benefits starting on day 1 of employment
• Paid parental leave
• 401K eligibility
• Tuition reimbursement
• Flexible work arrangements
• Employee Assistance Program eligibility / Health Advocate
• Paid vacation and Paid holidays

Job Description

Do you have a passion for understanding and promoting the Voice of the Customer/Market? Avery Dennison is seeking a Sr. Marketing Insights Analyst to join the Materials Group North America Marketing organization.

The Senior Marketing Insights Analyst will support execution of primary and secondary market research efforts, with a focus on delivering useful insights to the organization. As a member of a team that touches every part of the company, you will work on a wide range of high-visibility market segment projects supporting strategic direction, customer experience/satisfaction, journey mapping, product development, and other marketing efforts and innovation.

Our ideal candidate has outstanding survey, analytical and project management skills and an unwavering dedication to doing excellent work. Proven expertise in quantitative and qualitative market research methodologies is critical to success in this role. As a partner to teams across Avery Dennison you must be a compelling communicator who rapidly builds positive relationships. The ideal candidate will thrive in a lean, fast-paced environment. This position reports to the Director, Market and Customer Insights

Key responsibilities:

• This position will be responsible for developing, executing, and socializing market research insights to support and influence strategic and innovation initiatives from emerging macro, industry and consumer trends.
• The person will act as a thought leader and business partner who represents the “Voice of the Consumer/Customer” and helps craft our strategic marketing plans while ensuring the consumer/customer is at the center of everything we do.
• You will collaborate with and support various teams to become the subject matter expert and provide hypothesis driven analysis using primary and secondary methodologies.
• Develop and implement market segment insights learning plans, identifying key knowledge gaps, developing deeper understandings of consumer and business to business behavior toward the brand, product usage and packaging.
• Translate and communicate market segment insights into compelling story-led reports and presentations to support strategic plans and recommendations that will drive innovation and change.
• Discuss the information to Marketing, Sales and R&D and other functions for use in driving customer presentations, business strategies, new product ideas and direction.
• Implement environment and trend analysis, Support senior team members in execution of qualitative and quantitative research projects from inception to final results, e.g., design, development, fieldwork, analysis and reporting
• Champion research innovation and operational excellence, proactively seeking out and recommending potential improvements and providers
• Support ad hoc requests and assume other responsibilities as they arise
• Manage outside research companies as needed to deliver insights, trends and market data.
• The role will also be accountable for the successful delivery of research projects to the business ensuring they are completed on time, aligned to objectives and connected to high-impact outcomes.

Qualifications

Required skills:

• Bachelor’s degree in a related field (e.g., marketing, economics, psychology, statistics)
• 8 years of experience in primary and secondary market research/analysis, competitive intelligence, consumer and brand insights, strategy and innovation
• B2B market research experience strongly desired
• Ability to thrive in a fast-paced, multi-project, high growth environmen