Lead - Digital Customer Growth-B2C

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Location:  Dallas, TX

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

Summary: 

Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth.

Key Roles and Responsibilities:

• Understand B2C/consumer digital strategy and CMS management to identify dependencies and business needs that drive roadmaps and prioritization.
• Collaborate closely with Go-To-Market (GTM) peers on optimization projects and gather detailed requirements to ensure alignment.
• Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases.
• Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts.
• Consult with Business Analysts to align macro-level digital strategies with broader Enterprise initiatives.
• Digital Strategy and eCommerce Coordination: Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth.
• Customer Journey and Experience Management: Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times. Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.
• Technology and Optimization: Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning. Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward. Focus on key trends and growth drivers such as personalization and scalable AI use cases. Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
• Site Innovation: Drive rapid prototyping for website and microsite experiences; research industry best practices and competitive benchmarks, translate insights into concept briefs and low-/high-fidelity prototypes, and partner with design, product, and engineering to validate through user testing and analytics, iterate, and launch creative solutions that increase engagement, conversion, and measurable platform results.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead - Digital Customer Growth earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law