Job Description

Team Member will need to work from Raleigh, NC HQ four days a week.

SUMMARY

We are seeking a strategic Marketing Manager to lead the growth and development of our customer engagement, event and experience efforts at Advance Auto Parts. This is a hands-on role that will develop and execute internal and external events that drive loyalty and engagement. The Marketing Manager will create memorable experiences that enhance customer relationships and drive growth.

KEY RESPONSIBILITIES

• Develop and implement customer experience (CX) strategies to enhance brand perception and loyalty.
• Plan, execute, and oversee in-person and virtual events, including but not limited to customer trips, trade shows, conferences, product launches, and brand activations.
• Manage event logistics, including venue selection, vendor coordination, and budget management.
• Ensure events align with the brand’s messaging and customer engagement goals.
• Develop initiatives to improve customer engagement before, during, and after events.
• Implement loyalty programs, personalized communications, and exclusive experiences for key customers.
• Leverage surveys, feedback tools, and analytics to measure customer satisfaction and event success.
• Oversee marketing materials, event collateral, and digital content to ensure a cohesive brand experience.
• Develop experiential marketing campaigns to enhance customer interactions.
• Collaborate with creative teams to produce engaging visuals, videos, and social media content.
• Optimize digital touchpoints, including websites, social media, email campaigns, and mobile apps, surrounding events and experiences.
• Analyze data to refine customer experience strategies and improve future event planning.
• Provide insights and recommendations to senior leadership based on customer trends and feedback.
• Up to 25% of overnight travel

QUALIFICATIONS

• Advanced proficiency with Microsoft Office software, with strong Excel and PowerPoint skills
• Excellent verbal and written communication skills
• Strategic thinking with the ability to translate insights into actionable plans
• Strong organizational, time management, and project management skills
• Ability to prioritize multiple projects, establish priorities, and meet strategic goals
• Demonstrated ability to communicate and influence across various organizational levels
• Leadership skills with experience managing and developing direct reports
• Proven ability to manage budgets effectively

EDUCATION and/or EXPERIENCE

• Bachelor's degree in Marketing, Communications, or related field
• 5-7 years marketing experience; retail preferred
• 5-7 years travel, events and/or experiential marketing

SUPERVISORY RESPONSIBILITIES

Individual Contributor

CERTIFICATES, LICENSES, REGISTRATIONS

None

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