Senior Manager, Marketing Automation

Who We Are:

Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

As the Senior Manager, Marketing Automation, you will own and drive the overall automation strategy, data integrity and all best practices for program enhancements.  You will lead a team and act as a player/coach that will help develop, create, execute and analyze marketing automation programs, campaigns and activities that will enable Bandwidth Sales & Marketing teams to drive revenue in accordance with company goals.

As the leader of the Marketing Automation team, you will be a power-user of Marketo and any corresponding automation tools. You will be  responsible for leading the marketing automation team to success through the operational efficiency of the marketing automation platform. You will help define, lead and ensure execution of the marketing processes and campaign workflows. You will be laser-focused on crafting automated programs that drive engagement, capture essential and critical sales data, accelerate lead funnel progression and help the overall marketing function achieve business goals. 

You and your team will also own the strategy of all emails being sent via the marketing automation platform, and work cross functionally with the rest of the marketing team to use best practices and the determined strategy to dictate the best campaigns and timing of each. In addition to driving the strategy of all email and automation, you will also manage the marketing automation specialist, giving guidance and training to help achieve the mission of a fully efficient marketing automation platform.

What You'll Do:

• Develop overall marketing automation strategy/roadmap in partnership with marketing operations, business systems, and revenue operations to streamline operations and processes.
• Manage and mentor a team of specialists that follows all email policies and requirements, and drives outstanding campaigns that support our buyer segments and customer journeys.
• Troubleshoot and resolve issues with campaign workflows, lead lifecycle management, MAP integrations, data enrichment, and CRM syncs.
• Ensure that best practices are followed to maintain database health, resolve record duplication, and prevent exceeding API and database limits.
• Partner with product marketing and demand generation teams to build effective GTM email strategies in support of product and vertical lines of business. Act as a strategic resource for integrated communications planning and marketing activation across the organization.
• Oversee the execution of multiple nurture and email campaigns with a specific focus on driving engagement, retention, and funnel progression. Own the strategy for nurture development and implementation, constantly refining communications across consumer lifecycle stages.
• Own and execute the opt-in and compliance programs from an operational, strategic, and implementation standpoint, and continually ensure Bandwidth is compliant. Work with the Legal and Compliance teams to ensure that existing processes comply with current and future data privacy and security regulations.
• Define KPIs for individual campaigns, establish quarterly goals, and work with the BACE team to develop reports that inform business decisions impacting database growth and marketability, lead conversions, and revenue attribution.
• Continually analyze current MAP state to find efficiencies and optimizations. Update HTML and CSS coding to improve the appearance, functionality, and performance of forms, landing page templates, and email templates. Implement industry best practices for improving brand reputation and email deliverability. 
• Partner with the Demand Generation and Web Development teams to improve database marketability by increasing opt-in conversions across the website with strategic placement, design, and timing of opt-in forms. 
• Lead and grow the Marketing Automation team to drive effec