Director of Marketing | Sage Home Loans

We are seeking a strategic, data-driven Director of Marketing to lead the planning, development, and execution of our marketing strategy focused on customer acquisition and retention within the mortgage space. Reporting to the SVP of Marketing, this role owns the end-to-end marketing vision—balancing creativity with performance, speed with precision, and growth with compliance. 

You’ll lead multi-channel marketing efforts, manage internal and external partners, and translate data into action. As a people leader, you’ll grow and coach a high-performing marketing team while collaborating closely with product, sales, operations, and analytics partners to deliver measurable impact. This role includes direct supervision of our Email Marketing Specialist. 

 

What You'll Do  

Strategic Leadership & Planning 

• Develop and execute comprehensive marketing strategies that drive acquisition and retention while aligning with Sage’s business objectives and client-first mindset. 

• Own long-term marketing planning, including campaign roadmaps, budget allocation, and channel optimization. 

• Monitor market trends, competitive dynamics, and customer insights to inform strategy and continuously raise the bar. 

Execution & Channel Ownership 

• Lead execution of multi-channel marketing efforts, including digital, email, direct mail, paid media, and emerging channels. 

• Own email marketing strategy and directly manage the Email Marketing Specialist to drive retention, lifecycle engagement, and lead nurturing. 

• Guide content strategy across the website, landing pages, and digital assets, ensuring messaging is clear, compliant, consistent, and conversion-focused. 

• Evaluate and test new channels (e.g., SMS, push notifications), building structured experimentation frameworks to scale what works—fast. 

People & Agency Leadership 

• Hire, coach, and develop marketing talent with a focus on accountability, growth, and performance. 

• Lead and manage agency partners across creative, media, marketing automation, and analytics to ensure high-quality, on-time delivery. 

• Set clear expectations, KPIs, and success metrics for internal team members and external partners. 

Cross-Functional Collaboration 

• Partner closely with product, sales, and operations teams to support product launches, promotions, and testing initiatives. 

• Work with analytics and reporting teams to define success metrics, dashboards, and insights that enable real-time optimization. 

• Ensure marketing priorities stay aligned with business goals and product positioning. 

Measurement, Optimization & Reporting 

• Track, analyze, and report performance across all channels, delivering actionable insights to senior leadership. 

• Establish clear goals, KPIs, and ROI benchmarks; iterate quickly based on performance and learning. 

• Build scalable frameworks for ongoing testing, personalization, and funnel optimization across the customer journey. 

Brand Stewardship & Compliance 

• Protect and strengthen the Sage brand through consistent messaging and adherence to regulatory and compliance standards. 

• Ensure all marketing efforts reflect Sage’s values and resonate with consumers and referral partners, including real estate professionals. 

• Win the right way—balancing growth, trust, and long-term brand equity. 

 

What We’re Looking For 

Education & Experience