Every career journey is personal. That's why we empower you with the tools and support to create your own success story.

Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary

The Senior Director, Marketing Services, is responsible for the full spectrum and strategy of marketing management and delivery functions. This role involves managing and executing marketing campaigns across various products, channels, and verticals, with a focus on staffing, budgeting, execution, and process evolution to maximize profit and ensure a positive brand and customer experience.

 

Essential Job Functions

• Collaborate with partners to understand business trends and create campaigns aligning with marketing strategies. Review data for best practices and partnerships. Ensure marketing services align with enterprise goals. Accountable for a marketing framework that expands into new channels and supports enterprise growth. - (35%)
• Oversee leaders that are fully accountable for the coordination, management, and documentation of all internal and external stakeholders and applicable campaign inputs in order to effectively, and holistically, manage the execution of marketing campaigns. - (25%)
• Guide leaders in proper staging (including direct responsibility for a variety of CRM tools, processes, and partnerships), audience selections, quality assurance, and deployments of marketing campaigns in order to optimize campaign effectiveness and maximize learnings and profit. - (25%)
• Deliver to the organization a risk-aware culture in the Marketing Services organization, ensuring efficient and effective risk and compliance management practices by adhering to required standards and processes. - (15%)

Minimum Qualifications

• High School Diploma or GED
• 12+ years experience in the Financial Services with a focus on marketing campaign leadership across multiple products, channels, and verticals. Has high proficiency in marketing KPI’s, testing, optimization, and continual improvement.
• 10+ years direct leadership experience

Preferred Qualifications

• Bachelor’s Degree in marketing, finance, business, economics, computer science, MIS, or a related quantitative discipline

Skills

• Marketing Systems
• Marketing Automation Platforms
• SAS
• Workflow Management
• Marketing Metrics
• Marketing Campaign Strategy
• Digital Marketing
• Customer Relationship Management (CRM)

Reports To: SVP and above

Direct Reports: 6 - 10

Work Environment

• Normal office environment. As a senior leader, must work at a Bread Financial office a minimum of 6 days per month. Ability to travel 6 days a month if not located near a Bread Financial office.

Travel

• Ability to travel up to 20% annually

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$155,600.00 - $333,300.00

Full Salary Range for position:

California: $178,900.00 - $416,600.00

Colorado: $155,600.00 - $349,900.00

New York: $171,100.00 - $416,600.00

Washington: $163,300.00 - $383,300.00

Maryland: $163,300.00 - $366,600.00

Washington DC: $178,900.00 - $383,300.00

Illinois: $155,600.00 - $366,600.00

New Jersey: $178,900.00 - $383,300.00

Vermont: $155,600.00 - $333,300.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental,