Market-Facing Product Manager | Software Licensing & Protection

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Position Summary

Austin

We are looking for a strategic, results-driven and market-facing Product Manager with a strong background in the software industry who is comfortable working across multiple time zones to lead the global strategy and go-to-market efforts for our Software Licensing & Protection solutions.

This role is critical to support a wide array of our market-leading on-premises deployments, while actively driving the evolution towards cloud and SaaS solutions. Addressing AI customers and use cases, as well as innovatively leveraging AI in the product and in the role, is equally important.

Key Areas of Responsibilities

Market-Facing Product Leadership

• Act as the voice of the market, gathering insights from customers, prospects, analysts, and partners.

• Identify unmet needs, pain points, and new demand signals across target markets.

• Analyze competitive offerings and market trends to inform product strategy.

• Prioritize opportunities based on business value, strategic fit, and customer impact.

Go-To-Market Strategy

• Define the go-to-market plan for our Sentinel software licensing and protection solution, including positioning, messaging, and launch strategies.

• Collaborate with marketing, sales, and others to drive awareness, adoption, and competitive differentiation as well as product positioning, messaging, and launch strategies.

• Enable Sales and Customer Success teams with the tools, training, and materials needed for market success.

• Own product-level KPIs such as market penetration, adoption, and customer satisfaction.

Product Planning & Handoff

• Synthesize market feedback and business goals into a clear product direction.

• Define and own the product vision, strategy, and roadmap aligned with business goals.

• Provide high-level input to the Product Owner team for execution—feature concepts, business cases, market priorities.

• Ensure alignment between strategic product vision and sprint-level work handled by Product Owners and Engineering.

• Identify market trends and customer needs to drive AI-powered innovations and ensure product-market fit.

Pricing & Commercial Strategy

• Work with leadership and finance to define and optimize pricing models, packaging strategies, and monetization plans.

• Evaluate pricing performance and adjust strategies based on market feedback and financial goals.

Minimum Qualifications

• 8+ years of experience in product management, with a strong emphasis on go-to-market, customer engagement, or market strategy.

• Strong understanding of product lifecycle management, release planning, and go-to-market strategies.

• Excellent communication, stakeholder alignment, management and presentation skills.

• Strong analytical skills; able to evaluate demand and size market opportunities.

• Familiarity with Agile methodologies and tools such as Jira, Confluence, or similar.

Special Position Requirements

Schedule: working across multiple time zones to lead the global strategy and go-to-market efforts for our Software Licensing & Protection solutions.

Travel: 20%

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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