Director, Brand Lead - Duchenne Muscular Dystrophy
NovartisAbout the role
Band
Level 6
Job Description Summary
The Director, Marketing Strategy/Brand Lead will lead U.S. launch strategy for a Neuromuscular Rare Disease asset, serving as the principal architect of brand and marketing strategy. Partnering across insights, customer experience, content, and media teams, this role will translate deep human insights into integrated, behavior‑changing strategies for HCPs, patients, and caregivers. The Director will drive creative excellence and campaign effectiveness by shaping brand strategy, validating messaging and concepts, and embedding best practices across the Integrated Marketing Organization.The ideal location for this role is East Hanover, NJ or Cambridge, MA but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to the East Hanover or Cambridge sites for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 20% travel.
Job Description
Key Responsibilities:
Partner with the Executive Director Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
Establish brand strategy and create engaging brand-centered experiences.
Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns.
Implement best in class digital marketing strategies that align to brand goals and maximize business results.
Ensure digital plans are appropriately implemented and optimized.
Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team.
Essential Requirements:
- Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
- Minimum of 8 years of experience in commercial Marketing required; multi-functional experience in pharmaceutical or healthcare preferred
- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Transformational Leader with strategic experiences to transform the business into next generation engagement
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance
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