Principal Product Manager, Reporting and Measurement

<p>Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including <em>Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V</em>., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.</p> <p>That approach has earned Tatari broad industry recognition, including being named <a href="https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards">Best CTV AdTech Platform</a> in the 8th annual <em>MarTech Breakthrough Awards</em>, as well as honors from <em>Digiday</em> (<a href="https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform">Best Connected TV Platform)</a>, <em>AdExchanger</em> (<a href="https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award">Most Innovative TV Advertising Technology</a>), and <em>Business Insider </em>(<a href="https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company">Hottest AdTech Companies)</a>. Tatari has also been recognized as the <a href="https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row">Best Place to Work</a> by <em>Inc. Magazine</em>. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.</p> <p>We are looking for a Principal Product Managers in the Reporting and Measurement pillar. As a Principal Product Manager, you will work closely with design, engineering, and data science teams to bring Tatari’s vision to life. You will partner with senior members on the team to define and own the roadmap within the “Intuitive Reporting” Team. Measurement is at the heart of Tatari’s business and this team’s mission is to leverage new data sources that prove the full and true value of TV campaigns (beyond just website conversions). You will need to understand the changing business models of our customers and how we can best leverage data and analytics to drive the right business outcomes for them. Your ability to understand the needs of our marketer users and how to prioritize our engineering efforts to meet those needs will determine success in this role.</p> <p><strong>Intuitive Reporting: </strong>This team follows the mis