Senior Director, Product Marketing

Description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com. 

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary VIP athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

Job Summary 

Lead the North American Event Marketing team to drive customer-focused marketing strategies that build strong sales funnels, deliver athlete registration and revenue targets, foster brand affinity, and encourage loyalty. This role requires exceptional leadership, data-driven decision-making, multichannel marketing expertise, and a passion for customer-centric experiences.

Key Responsibilities

Leadership:

• Build and lead an innovative, collaborative and high performing marketing team (12 roles) to execute strategic, data-driven campaigns that meet business objectives.
• Foster a team culture, aligned with company values, that drives success through shared goals.
• Serve as a senior leader within North America and Global Marketing leadership teams, collaborating with the Chief Marketing Officer and regional stakeholders.
• Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.

Event Marketing:

• Own event registration and revenue targets for all North American brands, currently spanning across triathlon, trail running and road running events.
• Develop and execute regional marketing strategies based on data insights to achieve commercial and loyalty goals.
• Craft go-to-market strategies for new events and optimize existing campaigns for success.
• Tailor marketing efforts to the unique needs of athletes and sports communities within the region.
• Oversee the execution of global customer growth and retention programs in North America.
• Manage content creation deliverables, including photography and videography briefs.

Budget Management:

• Own and manage North America marketing budgets (Opex & Capex), ensuring efficient spending and strong ROI.
• Plan annual marketing budgets and pricing strategies in alignment with regional and global objectives.
• Lead the creation and implementation of pricing and volume strategies to meet financial targets.

Media and PR:

• Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.

Continuous Improvement:

• Stay ahead of industry trends, competitor activity,  and best practices to optimize team efficiency and effectiveness.

Requirements

Education & Experience:

• MA in Marketing, Communication/Media Studies, or an MBA.
• 10+ years of marketing experience, with at least 2 years in a senior leadership role.
• Proven track record in omni-channel marketing, data-driven strategies, and customer retention.
• Expertise in go-to-market strategies, pricing, and product positioning.
• Experience in endurance sports, ticketing, or premium direct-to-consumer brands is a plus.

Skills & Characteristics:

• Strong leadership and team-building capabilities.
• Strategic thinker with a customer-centric mindset.
• Energetic, collaborative, and adaptable under pressure.
• Excellent communication and project management skills.

Availability:

• Willingness to work weekends and non-traditional hours.
• Ability to travel 25%+ domestically and internationally.

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