Sr. Director, Customer Advocacy

About Us:

Automation Anywhere is a leader in AI-powered process automation that puts AI to work across organizations. The company’s Automation Success Platform is powered with specialized AI, generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Automation Anywhere empowers organizations worldwide to unleash productivity gains, drive innovation, improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through AI-powered automation. Learn more at www.automationanywhere.com

Our opportunity:

As a recognized leader in the rapidly evolving field of agentic process automation (APA), we are redefining how enterprises achieve scale, efficiency, and intelligence. We are looking for a visionary and strategic Senior Director of Customer Advocacy to elevate our customer success efforts and champion the transformative impact our platform delivers.

In this pivotal role, you will spearhead initiatives that amplify the voice of our customers, turning their success stories into powerful proof points of innovation and value. You’ll play a critical role in shaping customer-centric strategies, deepening relationships, and building a thriving community of brand advocates. As a senior leader in our B2B SaaS organization, you will work cross-functionally to ensure that the outcomes we drive through agentic automation are not just heard—but celebrated—fueling engagement, retention, and long-term growth.

Location: 

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

Strategic Leadership 

• Developing and executing a comprehensive customer advocacy strategy aligned with company goals and go-to-market initiatives 
• Leading cross-functional efforts to identify and amplify customer success stories through various channels, including events, case studies, webinars, and social media
• Establishing and managing referral programs to generate new business opportunities by leveraging existing customer relationships

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Customer Engagement 

• Building strong relationships with key customers at all levels, from executives to operational teams, ensuring mutual benefits from advocacy efforts
• Gathering and interpreting customer feedback to shape storytelling opportunities and improve brand positioning in strategic markets
• Creating programs that encourage customers to share their experiences through testimonials, speaking engagements, videos, and other advocacy platforms

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Collaboration Across Teams 

• Partnering with sales, marketing, product teams, and customer success teams to align advocacy strategies with corporate priorities
• Working closely with creative teams to develop compelling assets such as videos, presentations, and marketing materials that highlight customer success stories
• Collaborating with field marketing teams to integrate advocacy efforts into lead generation and sales enablement initiatives

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Performance Measurement 

• Defining key performance indicators (KPIs) for advocacy programs, including engagement metrics, conversion rates, and ROI
• Tracking program performance and provide regular reporting to senior leadership with actionable insights for optimization

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Team Leadership 

• Building and leading a high-performing customer advocacy team that drives measurable results 
• Mentoring team members to foster professional growth while maintaining a collaborative culture focused on delivering exceptional customer value

You will be a great fit if you have: 

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. MBA a plus.
• 10+ years in customer advocacy, public relations, or corporate communications within the technology or SaaS industry
• Proven track record of developing successful advocacy programs that drive business growth
• Strong storytelling abilities with experience crafting narratives tailored to diverse audiences
• Experience working i