Senior Category Insights Manager

Requisition ID: 33372 

A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    

 

We are Talent Brewers with our culture routed in our core Values. We believe in our brands and our people, and that inclusion and belonging is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

 

The Headlines:

In the role of Sr. Category Insights Manager working in Cincinnati, OH, you will be part of the National Accounts Sales team. This person will lead an account or region-based category management team to develop critical insights and solutions for their assigned chain account to grow the size and the value of the customer's beverage category, while capturing a disproportionate share of growth.  

The Sr. Category Insights Manager is also the primary interface between chain selling organization within Molson Coors, the Customer Solutions team, and the category management organization, ensuring alignment of Molson Coors category and brand goals with their retailers’ goals.  

This position requires a high degree of customer facing interaction - both internally with multiple levels of the organization, particularly chain leadership, and externally with both retail and distributor partners. As such, strong written and verbal selling skills, and ability to develop relationships is critical in this role. 

 

This position reports to the National Accounts Vice President. 

 

The Responsibilities:

• Most importantly, you will lead a team of 3-5 talented colleagues, and support their growth and development through career discussions and consistent one on one conversations
• Identify Insights and emerging business opportunities including:
  • Understanding the category, region, channel, and shopper using available data sources including internal Molson Coors data, Syndicated Data, and other Market Research 
  • Understanding retailer brick and mortar and digital/Ecommerce strategy, business needs, and goals 
  • Incorporation of the Molson Coors business objectives and channel strategies  
  • Incorporation of Molson Coors portfolio strategy that leverages all segments
  • Incorporate Molson Coors Retailer Revenue Management strategies 
• Synthesis and Insights:
  • Incorporate consumer/shopper insights and behavior into analysis and insights 
  • Synthesizing all insights into selling story, category, and business reviews 
  • Work collaboratively with account team and Commercial Accelerator on sales call approach and plans 
  • Coach chain team on data access and application 
• Implement Molson Coors retail and digital solutions with customers: 
  • Lead Top to Top Category Management and digital solutions presentations to Executives at Retailers to build partnerships and grow category 
  • Support Space Management presentations to sell in Molson Coors space and assortment and Feature strategy 
  • Support Revenue Management presentations to sell in Molson Coors Retailer Revenue Management strategy 
  • Develop customer category plans collaboratively with the retailer and distributors 
• Space and Assortment:
  • Develop a deep understanding of the Molson Coors Space and Assortment