The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

This position is not eligible for Visa Sponsorship.

Our dedicated team of culinary experts and skilled product developers collaborates closely with foodservice professionals to create innovative food and beverage solutions tailored to diverse needs. We prioritize employee growth and development within the foodservice sector, keeping us at the forefront of industry trends and innovations.

We are seeking a Brand Marketing Associate for the We Proudly Serve Starbucks brand. The ideal candidate will have a strong background in product management and analytics, general management, and a proven track record of driving business growth and enhancing returns through effective product portfolio management. This role involves developing strategic recommendations based on comprehensive analytics and insights, overseeing segments of the We Proudly Serve Starbucks program, and formulating business and marketing objectives, strategies, and tactics for the Out-of-Home channels. The Brand Marketing Associate will focus on executing category plans with an emphasis on end-to-end new product development to boost sales and profitability.

Summary of Key Responsibilities:

• Identifies (via rigorous analysis) and implements initiatives to enhance consumer relevance and financial performance of existing products through cost and portfolio optimization, product performance improvements, packaging enhancements, and price-pack architecture.
• Drives product strategy and commercialization in alignment with operating plans and budgets by analyzing product performance against expectations and developing actionable plans to address any performance variances from the annual plan.
• Executes daily tactical Product Marketing plans for the brand, including management of the I2L SKU tracking process.
• Utilizes key insights to identify and capitalize on new opportunities.
• Supports the preparation of the annual business plan and monthly business reviews, and assists in mid- to long-term strategic business planning.
• Leads regular updates on initiative performance and provides recommendations for optimization. This includes conducting weekly, monthly, quarterly and annual reviews of category performance, weekly assessments of seasonal promotion performance, and ad-hoc analyses in support of relevant brand teams.
• Provides forecast planning support to the Brand, Supply Chain, Commercial Development, and Demand Planning teams.
• Maintains strong relationship management with cross-functional partners, including product and project management. Leverages strategic and communication skills to assemble and motivate cross-functional teams, including product development, R&D, sales, finance, regulatory, manufacturing, and supply chain, to achieve aggressive new product goals and drive profitable growth of the overall portfolio. Demonstrates proven capability in managing multiple projects simultaneously.
• Coordinates with Sales and Sales support teams on the lead generation process, including follow-up and communication with leads, ensuring end-to-end ROI.
• Participates in cross-functional teams to ideate, create, and develop new products and marketing opportunities