Salesforce Architect

Overview

Salesforce Architect proactively and holistically leads and supports Salesforce and Marketing Cloud activities that strategically guide business and operating models, people, processes, and technology. The Salesforce architect works closely with IT and business leaders to create alignment between business and IT. The Salesforce architect clarifies strategic intentions, aligns business outcomes, explores implications, impacts, and risks, and addresses stakeholders' questions. They design and create deliverables for business leaders that support organizational change toward achieving targeted business outcomes. The Salesforce architect facilitates discussion around the construction of business models, which may include technology, business capabilities, processes, and other key business deliverables. The Salesforce architect helps strategy and business leaders understand, apply, monetize, and operationalize existing, new, and emerging technologies to transform and optimize business and operating models.

Responsibilities

What you will do:

• Innovation Assesses the disruptive forces impacting the organization and the economic and financial levers that are susceptible within the organization to digital transformation and optimization. Serves as a strategic advisor and Salesforce product and platform expert. Guide customers and colleagues in rationalizing and deploying emerging technologies that drive increased business value. Details competitive threats and opportunities from digital enterprises that are generally considered outside the traditional realm of competition. Analyzes the organization's Salesforce strategy and how the organization currently approaches innovation, streamlining/process improvement, and monetization. In coordination with VP, AVP, and manager drive understanding, adoption, and coordination of next-gen Salesforce technologies across the organization. Identify, evaluate, and prioritize business cases for new business opportunities. Participates in the ongoing process to identify and prioritize business processes that can be converted to digital to enhance the customer experience and become a trusted partner in the management and delivery of products and services. Acts as a subject matter expert on the Salesforce suite of products, supporting technologies, and AppExchange providers along with trends in digital solutions and capabilities. Keeps abreast of emerging CRM technologies and evaluates vendor offerings to determine the best fit for business needs. Support thought leadership to develop viewpoints on digital trends. Recommend innovative and cost-effective solutions.
• Strategy & Execution Collaborates with the CIO, VP & AVP to create a strategy for the enterprise to promote the use of data, data services, and technology platforms to establish the scalable Salesforce ecosystem. In coordination with Sr. Leadership is responsible for end-to-end strategy, design, and implementation of the roadmap for the organization's Salesforce and Marketing Cloud suite of products. Review business context for solutions to company challenges as well as define the vision and requirements for the solution, recommend potential options, select the most optimal option, and the developing of a roadmap for the selected solution. Direct the identification and recommendation of appropriate solutions, upgrades, replacements, or decommissioning options incorporating business and technology productivity, usability, and total cost of ownership. Effectively mentors other Salesforce professionals to solve complex systems and program problems. Handles extensive research, analysis, definition, and documentation on all facets of the job. Identify and lead internal critical initiatives to grow the consulting practice; serving as an active contributor to the enterprise's overall knowledge base and expertise. Set the strategy for core Salesforce developments in the marketplace and have a strong point of view of opportunity/impact for meeting business goals. Implement overarching Salesforce strategy across all customer/producer segments, moving from offline to online. Partner with Salesforce Strategy & Operations VP & Marketing AVP Product Owners to manage the project portfolio. Connect Salesforce investments to the organization's goals and objectives to achieve positive digital transformation. Identifies and translates business and technical requirements into an architectural blueprint to achieve business objectives. Creates the architectural blueprint and establishes best practices that help guide the rest of the technical team on how best to leverage the Salesforce ecosystem . Assesses vendors, AppExchange providers, and solutions to determine best-fit for the enterprise Produces technical documents of systems and architectures . Performs evaluations of enterprise Salesforce technology standards, tools, products, and solutions to identify opportunities for impr