Senior Growth Marketing Manager

At Collective Health, we’re transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.

We are looking for an experienced Senior Growth Marketing Manager to lead our campaign strategy and marketing operations. This is a "player/coach" role, perfect for a leader who loves to build strategy and roll up their sleeves to get things done. You will manage growth marketing initiatives in collaboration with a lean cross-functional team, including contractors, driving the execution of innovative marketing programs that generate quality pipeline and accelerate revenue growth. You will be responsible for the "why" and the "how," from campaign ideation and execution to the critical reporting and analytics that demonstrate marketing's impact on new bookings and client retention.

What you'll do:

• Lead Multi-Channel Campaigns: Develop and execute integrated, multi-channel campaigns targeting employers, benefits brokers, hospitals, and other healthcare partners. Co-created with Brand, Product Marketing, and Marketing Leadership, these campaigns will tell our story, leveraging our key brand experience and product themes, and demonstrate out of the box thinking to cut through the noise.
• Build our ABM Muscle: Drive our Account-Based Marketing (ABM) strategy to effectively engage and nurture our highest-value accounts, working in lock-step with our Sales and RevOps teams to turn engagement into pipeline.
• Amplify Our Narrative Through Digital: Own and optimize our paid digital channels (e.g., SEM, paid social, display). Capitalize on our success with organic and thought leadership content to broaden brand awareness and drive high-intent engagement.
• Turn News into Demand: In tight coordination with our PR and Product Marketing teams, create and launch timely campaigns around our product innovation, strategic partnerships, and research to keep Collective Health top-of-mind and drive demand.
• Own Our Performance & Analytics: Establish and manage our marketing analytics framework. Alongside Marketing leaders, you will own the reporting of our growth activities, tracking KPIs, campaign ROI, and attribution to provide actionable insights and inform strategic investment decisions.
• Enable the Field: Collaborate with our Field and Brand marketing teams to ensure our presence at key industry events in target regions is amplified through integrated digital campaigns that drive meetings and build awareness.
• Optimize the Tech Stack: In coordination with marketing peers, including our in-house web developer, oversee our marketing technology stack, including our marketing automation, AI, and digital properties, ensuring we have the right tools and processes to scale our efforts effectively.

To be successful in this role, you'll need:

• 12+ years of experience in B2B marketing, with a focus on demand generation, digital marketing, and campaign management with a complex buying committee.
• 2+ years of experience in a manager or team lead role, with a passion for cross-functional mentoring and team development.
• Proven hands-on experience developing, testing, and scaling campaigns across multiple channels, including SEM, SEO, paid social (especially LinkedIn), and nurture/lifecycle email marketing. 
• Experience in a B2B environment with long sales cycles and high-touch ABM process is a must; experience in healthcare, insurance, finance, or benefits technology is a strong preference.
• Deep expertise in building and managing an analytics function, with proficiency in marketing tools & automation (e.g.; HubSpot, Zapier, ZoomInfo, etc) and CRM (e.g.; Salesforce) to execute, measure, and report on performance. Interested in optimizing marketing tools for efficiency and impact.
• Proficient in using AI tools like Clay and others to enable data enrichment and integrity, research and analysis, and automation with reporting.
• A highly collaborative, sales-aligned mindset with a track record of partnering effectively with cross-functional teams.
• Strong analytical skills, curiosity to solve hard problems, and a data-driven approach to driving growth. You know how to translate data into actionable strategies.
• A genuine passion for our mission to fix the broken healthcare system and a desire to contribute to a company that is making a real impact.

Pay Transparency Statement 

This is a hybrid position based out of one of our offices: San Francisco, CA, Plano, TX, or Lehi, UT. Hybrid employees are expected to be in the office two days per week. #LI-hybrid 

The actual pay rate