Global Head of Content, Institutional

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Working Arrangement

Job Description

The Opportunity

This role is within the marketing organization of Manulife Investment Management, the global brand for the global wealth and asset management segment of Manulife Financial Corporation. Our mission is to make decisions easier and lives better by empowering investors for a better tomorrow. Manulife Investment Management serves more than 17 million individuals, institutions, and retirement plan members by offering investment solutions across equities, fixed income, multi-asset, and private markets investments through mutual funds, ETFs, separately managed accounts, and other vehicles.

The Global Head of Content, Institutional is a pivotal leadership position that will be accountable for developing and implementing the content strategy for Manulife Investment Management’s institutional business. The role is a player-coach position where you will lead a team of writers and also be accountable for the research and writing of a broad range of investment topics for a wide spectrum of marketing, sales, and business initiatives.

The ideal candidate would have experience writing content on equities, fixed income, real assets, private credit and/or private equity targeting institutional clients – insurers, sovereign wealth funds, pensions, banks, etc. Content can vary in nature and include thought leadership, digital content, keynote addresses, social media, ads and more!

Key responsibilities:

• Collaborate with portfolio teams, chief market strategists, product teams, internal and external sales, legal, compliance, fund accounting, performance, and other areas of the organization to complete assignments
• Collaborate with account executives, design, digital experience, production, and analytics to complete assignments
• Write clear, persuasive arguments, supported by evidence
• Write first drafts across a wide variety of assignments, both short form and long form
• Write copy for websites, social media, thought leadership, as well as more traditional marketing tactics, including emails, banner and print ads, video scripts, flyers, brochures, presentations, etc.
• Independently research insight and data used to develop or bolster written work
• Recognize and uphold the firm’s brand voice in all written communications
• Utilize numerous technologies and software platforms to collaborate, write, and publish work in a fundamentally digital work environment
• Develop strong working relationships with the portfolio teams and internal business partners supporting that area of work

What are we looking for

• Bachelor's Degree is required
• 10+ years of investment writing experience preferred
• Experience working at an asset manager, industry-related news organization, or industry researcher required
• Deep understanding of global financial markets and asset categories—particularly private markets and fixed income—along with the economic and behavioral forces that drive them
• Deep understanding of the asset management industry, its history and current landscape, along with the forces driving its constant change
• Passion for the asset management industry and a strong intellectual curiosity
• Excellent organizational and prioritization skills, including the ability to meet deadlines
• Attention to detail, ability to manage multiple tasks within a fast-paced environment
• Resourceful researcher with strong information gathering and analytical skills
• Excellent writing and verbal skills
• Advanced related degrees and industry licensing a plus
• Ability to interact successfully with portfolio teams and senior executives

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What can we offer you?

• A competitiv