Position overview

Responsible for managing all dealer and regional marketing activities within Area South/Central. Assist in creating, tracking and implementing dealer advertising, marketing, customer retention and event activities as related to the Porsche Dealer Marketing Services (PDMS) program to increase brand awareness and strength. Responsible for managing all area marketing activities, including but not limited to Sponsorships, Regional Media, Support of National Advertising programs, and Support of PAG initiatives within the Area. Support the growth of the Porsche business within the Area, utilizing the Area Marketing budget to design and implement programs that increase our share of voice and drive traffic into the dealer's show room. Responsible for working with the dealerships to follow up and monitor every customer/prospect interaction for both Sales and After Sales.

Roles & responsibilities

Primary responsibilities:

• Develop local dealer event concepts for PDMS in coordination with dealer marketing agency and within Porsche Corporate Identity (CI) guidelines in coordination with the Area Digital Manager.
• Support Area Team (Area Vice President, Regional Manager, AfterSales Manager, PDMS Representatives) by providing analysis of dealer marketing needs. Utilize the PDMS program to support these activities. 
• Oversee the development, production and implementation of marketing strategies associated with the company's brand awareness within the Area. Analyze and compile competitive marketing data to provide optimal market positioning within the area. Utilize the Area Marketing Budget to Implement these responsibilities
• Provide PDMS Representatives with proper guidance for improved marketing activities within their Region/Area. Conduct periodic evaluations of projects, campaigns and activities to develop market assessments, help build and maintain corporate/dealership relationships, and increase sales.
• Assist in the creation, implementation and continuance of the PDMS program; as a result contributing to the attainment and subsequent growth of PCNA's sales objectives and proper brand representation.
• Lead and participate in the development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams within PCA, PAG and external vendors.
• Develop and Implement follow up plans for all dealership leads provided from National, Regional and individual dealers Events and Advertising through the CRM system C@P.
• Contribute to the development, maintenance, and execution of the following programs: Christophorus magazine, PACE, Porsche Service Clinics, Area Auto Shows, Aftersales Marketing, CPO Marketing and National Marketing efforts to support corporate sales objectives.
• Support Area Team in the creation, implementation and attendance of special events, promotions and meetings to promote the PDMS program.
• Compile and maintain dealer marketing event calendar in collaboration with Area Teams to ensure sustained marketing opportunities within the Area.
• Compile and report on all Area and Dealer Marketing activities on a monthly basis in order to provide PAG and PCNA with the data required regarding our test drive and lead generation objectives
• Ensure the adherence of CI guidelines in all dealer marketing materials and communications.
• Coordinate PCA (Porsche Club of America) and Porsche Owners club activities within the Area along with PDMS Representatives and the PAG Porsche Clubs Representative.
• Responsible for overall Area Marketing Budget Management including the procurement process, the reconciliation process, the Accounting process and the follow up process with suppliers for confirmation of payment.
• Responsible for the attainment of PCNA's test drive and lead generation goals as set by PCNA management
• Responsible for the proper us