TikTok Shop - Seller Governance Program Manager

The GNE team plays a critical role in shaping TikTok’s e-commerce ecosystem. In this role, you will design and implement seller performance policies across areas such as onboarding, service quality, and fund management. You'll also lead strategies to align business insights with partner feedback, translating them into actionable recommendations that enhance the end-to-end purchase experience.



This position is both strategic and operational — you will drive programs to reduce seller-related risks (e.g., high cancellation rates, late shipments, and policy violations), while balancing enforcement with a positive seller experience. You’ll also be responsible for building frameworks to detect emerging seller abuse, respond to regulatory inquiries, and improve key metrics related to seller education, compliance, and intellectual property rights. Success in this role means developing scalable governance capabilities, supporting regional teams globally, and making TikTok the e-commerce platform of choice for merchants, creators, and affiliates.



Responsibilities

- Develop seller performance policies across onboarding, service quality, and fund management through benchmarking and seller profile analysis

- Create intelligence and insight strategies by analyzing business data and seller satisfaction metrics

- Build global governance capabilities, including monitoring mechanisms and support structures, to help regional teams meet performance targets

- Translate seller experience insights into cross-functional action plans and support communication across teams

- Deliver innovative, end-to-end solutions that enhance seller satisfaction, streamline operations, and reduce friction in the seller journey

- Analyze key cost drivers to identify sustainable strategies for third-party sellers

- Lead the development of strategy and vision for multiple areas and influence key stakeholders

- Manage prioritization and trade-offs among customer and seller experience

- Coach and provide guidance to regional teams to ensure seller satisfaction metrics are improving

- Report business outcomes and seller impact to senior leadership through clear, data-backed presentations and recommendations