Director, Product Management, Ads Performance

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the role

This role is one of the most impactful product leadership opportunities at Roku. As Director of Product for Ads Performance and Measurement, you will define how advertising on the biggest screen in the home proves its value to brands, to agencies, and to the broader ecosystem. You will lead a critical product pillar responsible for the optimization of systems, attribution models, and monetization levers that power billions of dollars in media value across The Roku Channel and Roku’s programmatic footprint. 

We are looking for a product leader with a track record of scaling performance products from early innovation to commercial impact. Someone who has built optimization engines and attribution frameworks that not only deliver measurable outcomes but also redefine the market’s understanding of what success looks like. This person must operate at scale and with urgency, bringing both product and engineering depth and a sharp sense of what it takes to make efficacy a differentiator. 

You will lead a team of talented product managers and people leaders, and collaborate closely with engineering, data science, RevOps, and sales to drive Roku’s next wave of monetization. The right leader for this role has shaped category expectations in the past and is ready to do it again. This is a market where measurement is still being defined, and the leadership opportunity is wide open. 

For New York Only - The estimated annual salary for this position is between $274,000 - $411,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing

• Performance portfolio strategy: Define and lead Roku's performance strategy across native and programmatic demand. Scale optimization engines that drive selection, outcomes, and incremental revenue. 
• Category-shaping innovation: Establish the next standard for CTV efficacy (methodology + product + proof). Build always-on incrementality and brand-lift, unify 1P native + 3P video into a single optimization surface (reach/frequency + outcomes), and create performance guardrails that earn enterprise-scale budgets. 
• Signals & measurement: Modernize attribution and signals to unlock value. Make attribution actionable inside optimization loops. 
• Org leadership: Lead through clarity, action, and scale. Influence engineering in partnership with product counterparts to accelerate velocity and quality. 
• Executive communication & GTM: Act as the single-threaded owner for Ads Performance. Provide clear narratives, crisp trade-offs, and customer-proofed outcomes. Enable Sales with performance stories that land with brands, agencies, and performance marketers. 

 

We're excited if you have

• Proven track record in building and scaling advertising products that deliver material performance budgets at scale.  
• Experience driving adoption and outcomes in core brand and agency markets, not just early adopters or innovators.  
• Deep understanding of auction dynamics, marketplace design, and optimization systems that improve buyer performance and platform revenue.  
• Fluency in attribution and measurement models, including: incrementality, brand lift, ROAS, conversion APIs.  
• Leadership experience managing high-performing product teams and collaborating across engineering, analytics, sales and client services.  
• History of changing industry norms or reframing how value is defined and measured in a complex ecosystem.  
• Comfort with strategic ambiguity, making prioritization and resourcing decisions that balance long-term platform bets with immediate commercial impact.  

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Benefits