Associate Director, Brand Experience

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Associate Director, Brand Experience defines day-to-day functional management of client needs, and leadership and direction to the Brand Experience team.  This person reports into either the Director or the VP, Brand Experience, and also provides strong cross-functional contribution.

Key Responsibilities

Knowledge

• Pharma media experience, ideally across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
• Understands the total marketing process and the strategic role of media
• In-depth understanding of the role of media channels in a plan
• Expertise in various media research tools and software
• Proactively self-educates on Publicis Collective, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing & Leading Others

• Responsible for the day-to-day workload and deliverables of the Brand Experience team
• Supports the Director, Brand Experience and/or VP, Brand Experience
• Builds trust, models inclusion, and shows respect for all employees
• Works collaboratively with cross-functional teams  
• Drives internal team momentum and progress to meet client deadlines
• Takes initiative and shows accountability for oneself and team’s work
• Owns communication on business initiatives and client requests to internal team
• Trains Brand Experience team on tools and processes
• On-boards and trains new hires
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews
• Nurtures and develops lower-level talent on assigned accounts
• Participates in Publicis Collective's interviewing efforts

Strategy & Account Management

• Manages, prioritizes, and delegates team workload
• Coaches team to consistently deliver on client and agency requests
• Oversees overall media strategy, approach, and plan on each account
• Helps VP, Brand Experience drives the planning process
• Manages multiple accounts and can transition between them seamlessly
• Provides initial perspectives on media strategies and approaches
• Owns media channel mix and initial budget allocation and rationale
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
• Provides input on deliverables timelines in partnership with cross-functional teams
• Pushes for continuous improvement of self, team, and client deliverables
• Contributes to new business efforts as needed

Client Service

• Builds a day-to-day relationship with appropriate clients on assigned brands
• Conveys passion for clients and their businesses
• Provides input to client to help shape their marketing priorities
• Models outstanding client service for team
• Influences clients through strong public speaking, presentation, and writing skills

Qualifications

• Proven ability to manage people and projects
• Proven ability to earn the respect of clients, internal partners, and peers
• Proven ability to manage challenging situations and persons
• Proven ability to manage multiple accounts, campaigns, clients, etc.
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