Marketing Assistant - Medical Practice (ZR_18481_JOB)

This is a remote position.

• Total hours: 40 hours per week or 8 hours per day
  
• Monday - Friday
  
• 11:00 AM - 8:00 PM Monterey Park, CA Time (or 3:00 AM - 12:00 PM Manila time)
  
• With 1 hour unpaid break in between
  

• Perform online competitor research and analysis.
  
• Support the marketing manager and marketing team with daily marketing tasks and operations.
  
• Collect data, organize, and provide regular reporting on marketing activities and success metrics.
  
• Create social media content and manage the company’s social media pages.
  
• Draft copy for email campaigns.
  
• Work with the marketing manager to draft website copy for landing pages.
  
• Send email follow-ups to sales leads.
  
• Manage leads in the company's CRM.
  
• Assist with the coordination of marketing events and promotions.
  
• Collaborate with other departments to ensure brand consistency and timely response to concerns.
  

• Paid Advertising - Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads) to increase brand awareness and patient acquisition.Conduct performance analysis and adjust strategies to maximize ROI. Manage advertising budgets and report on ad performance and effectiveness.
  
• Social Media Collaboration - Work closely with the social media team to ensure consistency in branding and messaging across platforms. Provide direction for promotional campaigns, seasonal offers, and special events.Monitor engagement metrics and refine strategies to enhance patient interaction and loyalty.
  
• Clinical Team Coordination - Collaborate with clinical staff to identify marketing opportunities tied to new services, patient education, and special promotions. Ensure marketing materials accurately reflect clinical offerings and align with compliance standards. Provide guidance on patient-facing communications to reinforce brand messaging.
  
• Website and Digital Presence - Act as a liaison with web designers to ensure the website remains updated, user-friendly, and optimized for search engines (SEO). Oversee the integration of promotional campaigns, patient testimonials, and educational content into the website. Monitor and improve online booking and patient inquiry functionalities.
  
• Direct Mail Campaigns - Plan and coordinate targeted direct mail campaigns to drive engagement with specific demographics or services. Track and analyze campaign performance to refine future mailings. Ensure materials are professionally designed, compelling, and aligned with brand standards.
  
• Patient Retention Strategies - Develop and execute programs to enhance patient retention, such as loyalty programs, referral incentives, and personalized follow-ups. Analyze patient feedback and satisfaction surveys to identify areas for improvement in the patient journey. Work with clinical staff to create outreach initiatives for inactive patients.
  
• Community Outreach and Promotion