Director, Marketing - Non Qualified Deferred Compensation

Job Description:

Note: Fidelity is not providing immigration sponsorship for this position

The Role

The Director, Marketing – Non-Qualified Deferred Compensation (NQDC) will lead B2B product marketing efforts to support new client acquisition and ongoing plan sponsor engagement with our offering. This role is for a seasoned marketer with experience building go-to-market strategies, driving positioning & messaging and executing multi-channel programs. You will partner closely with NQDC product management and collaborate with sales & relationship management, analytics and marketing teams across Fidelity Workplace Investing to understand the marketplace opportunity, competitive landscape, product capabilities and customer needs as important inputs to the marketing initiatives you design and deliver for the business.

• Develop and execute go-to-market strategies for new NQ product capabilities and feature enhancements

• Craft clear, differentiated messaging that resonates with target personas

• Create resources, content and training to empower sales and relationship management teams to effectively communicate Fidelity’s expertise in NQ and product capabilities

• Lead the planning and execution of full funnel marketing programs to drive prospect & client engagement across various channels

• Define learning agendas and measure the impact of product marketing initiatives on sales pipeline, sponsor engagement & satisfaction

• Collaborate closely with the NQ Product Management team and peers in SPSNQ Product Marketing to ensure alignment on marketing strategies and execution

• Partner with NQDC B2C marketing counterpart to craft a compelling story on the NQ participant experience

• Engage with client-facing associates in Sales, Consultant Relations & Relationship Management to gather insights on plan sponsor needs to inform marketing strategies

• Coordinate with marketing counterparts across Workplace Investing to complement experiences for shared clients and prospects and maximize reach & impact of NQ-related activities

You will be a member of the Stock Plan Services Non-Qual (SPSNQ) Marketing, Communications & Insights team working closely with peers, learning from each other, and modeling 'one team' culture. We are a team of creative problem solvers, productive relationship-builders and have a bias towards action.  

The Expertise and Skills You Bring

• Bachelor’s degree required.

• 8+ years’ experience in marketing strategy & communications preferred

• Experience developing and executing integrated marketing programs, B2B experience is preferred but not required

• Familiarity with different marketing channels and understanding of when/how to leverage based on audience and objectives

• You should be comfortable navigating complex organizations – willing to collaborate with cross functional teams that span across multiple business units to deliver on key objectives.

• You effectively translate business needs into proposed initiatives and can drive through execution

• You communicate clearly and are comfortable writing, editing and evaluating content based on different audience needs and channels.

• You are organized with strong project management skills

• Knowledge and experience with employee benefits is preferred but not required

The Team

Stock Plan Services Non Qual (SPSNQ) provides companies with outstanding administration for their equity and deferred compensation programs, including stock option, restricted stock, employee stock purchase, stock appreciation and performance plans. Our team, SPSNQ Marketing, Communications & Insights, delivers valuable insights and innovative programs and experiences that help drive SPSNQ client growth & retention and participant engagement with their equity plans and Fidelity. We help millions of participants take advantage of their equity awards and understand how Fidelity can help with their broader financial needs through our Brokerage and Wealth offerings.  We are committed to understanding customer needs, staying on top of industry trends, and evolving our strategies to ensure we are delivering results for our clients & Fidelity.

Note: Fidelity is not providing immigration sponsorship for this position

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