Senior Growth Marketing Manager - Campaign Analytics

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

 

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

The Senior Growth Marketing Manager – Campaign Analytics is a strategic leader within the Campaigns & Analytics organization, responsible for driving data-informed marketing strategies that accelerate growth and optimize performance. This role goes beyond reporting—it shapes the future of marketing effectiveness by delivering actionable insights, influencing decision-making, and championing a culture of data-driven excellence. The ideal candidate combines deep analytical expertise with strategic vision, stakeholder leadership, and the ability to operationalize insights at scale.

This is a high-impact role requiring advanced analytical acumen, thought leadership, and cross-functional collaboration to deliver measurable business outcomes and influence executive-level decisions.

The Main Responsibilities

• Strategic Insight Leadership: Translate complex data into strategic recommendations that inform marketing investment decisions, campaign design, and go-to-market strategies.
• Performance Optimization: Develop and implement frameworks for continuous campaign improvement, leveraging predictive modeling and advanced analytics to maximize ROI and pipeline contribution.
• Executive Reporting & Storytelling: Create compelling narratives for senior leadership, synthesizing data into clear, actionable insights that influence strategic priorities.
• Analytics Innovation: Identify and deploy advanced analytical techniques (e.g., attribution modeling, propensity scoring, segmentation) to uncover growth opportunities.
• Lead the measurement and analysis of digital channels (web, email, paid media, social) to understand user behavior, engagement, and conversion paths.
• Implement and optimize digital analytics frameworks (e.g., Adobe Analytics) to track KPIs across the full funnel.
• Partner with Marketing Operations and web teams to leverage behavioral data for site optimization and personalization strategies.
• Cross-Functional Influence: Partner with Marketing, Sales, Finance, and Product teams to align analytics with business objectives and ensure insights drive integrated planning.
• Technology Enablement: Evaluate and optimize the use of analytics tools (Salesforce, Power BI, Adobe Analytics, Marketo) to enhance reporting automation and scalability.
• Market & Competitive Intelligence: Incorporate external benchmarks and competitive insights into performance analysis to contextualize results and identify whitespace opportunities.
• Innovation & Experimentation: Lead A/B testing and experimental design initiatives to validate hypotheses and inform future campaign strategies.

What We Look For in a Candidate

• 10+ years of experience in marketing analytics, growth marketing, or sales operations, with a proven track record of influencing strategic decisions.
• Bachelor’s degree in Marketing, Business, Analytics, or related field (Master’s preferred).
• Deep expertise in digital analytics platforms (Adobe Analytics) and tag management systems; experience with multi-touch attribution and web optimization tools is highly desirable.
• Proficiency in Salesforce, Marketo, Power BI, and advanced Excel.
• Expertise in advanced statistical methods, predictive modeling, and marketing attribution.
• Strong business acumen with the ability to connect analytics to revenue impact and growth strategies.
• Exceptional communication and executive presentation skills; able to simplify complex data for senior stakeholders.
• Demonstrated leadership in cross-functional environments and ability to drive change through influence.
• Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced environment.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$129,639 - $172,852 in these states: AL  AR  AZ  FL  GA  IA  ID  IN  KS  KY  LA  ME  MO  MS  MT  ND  NE  NM  OH  OK  PA  SC  SD  TN  UT  VT  WI  WV  WY 
$136,121 - $181,494 in these states: CO  HI  MI  MN  NC  NH  NV  OR  RI 
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