Jobs and Careers
TH
Content Creator, Paid Media
Thrive MarketLos Angeles, United Statesfull_timeVerifiedPosted 2 Nov 2023
💰 $60,000/yr
About the role
ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.
The Role
We are seeking a creative and dynamic Paid Media Content Creator + Video Editor to join our Member Growth team. The ideal candidate will be responsible for creating and executing compelling content across Instagram, TikTok, and Snapchat, that drives traffic and conversions on our website or landing pages. This unique role requires a blend of creative storytelling, videography and editing skills, and an on-camera presence to not only produce engaging content but to also be a face of the brand. The candidate should have a deep understanding of social media and online advertising trends, be able to write, produce and edit their own content, and the ability to analyze and interpret metrics.
The ideal candidate for this role loves social media and has an intrinsic understanding of what consumers want to see on each channel. They are data-driven and are obsessed with testing content and finding solutions to drive results, especially when it comes to direct response marketing.
Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.
The Role
We are seeking a creative and dynamic Paid Media Content Creator + Video Editor to join our Member Growth team. The ideal candidate will be responsible for creating and executing compelling content across Instagram, TikTok, and Snapchat, that drives traffic and conversions on our website or landing pages. This unique role requires a blend of creative storytelling, videography and editing skills, and an on-camera presence to not only produce engaging content but to also be a face of the brand. The candidate should have a deep understanding of social media and online advertising trends, be able to write, produce and edit their own content, and the ability to analyze and interpret metrics.
The ideal candidate for this role loves social media and has an intrinsic understanding of what consumers want to see on each channel. They are data-driven and are obsessed with testing content and finding solutions to drive results, especially when it comes to direct response marketing.
RESPONSIBILITIES
- Create and execute click-worthy, converting ads for various advertising platforms including: Facebook, Instagram, TikTok, and Snapchat
- Collaborate with the acquisition marketing team, organic social and other cross-functional teams to develop engaging and converting content strategies that align with our business goals and target audience
- Research industry trends, target audience, social media trends, and competition insights to provide strategic content creation
- Write compelling and engaging copy that resonates with the target audience and drives traffic and high conversion volume while upholding Thrive Market’s voice, tone, look and feel.
- Communicate the Thrive Market mission and value proposition in an impactful, authentic way that improves our CPA, CTR, and hook rate
- Assist with short-form copy creation for other verticals as needed
- Design and develop visual assets such as graphics, videos, and images that accompany the copy
- Edit raw footage to create engaging UGC-style videos, incorporating graphics, sound, and other multimedia elements
- Stay up-to-date with social media and online advertising trends and best practices
QUALIFICATIONS
- Bachelor's degree in marketing, communications, or a related field
- 2+ years of experience in content creation for paid media platforms
- Excellent copywriting skills with a keen eye for detail
- Experience with graphic design tools such as Adobe Photoshop & Illustrator
- Advanced proficiency with video editing software Adobe Premiere
- Strong experience with creating content across social media platforms including Meta, TikTok, Snapchat, and YouTube
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Strong communication skills and ability to collaborate with cross-functional teams
- Ability to work under tight deadlines in a fast-paced environment
- Strong self-starter who works well independently and collaboratively
- Strong portfolio showing a variety of digital marketing executions (growth marketing is a huge plus)
- Passion for joining a mission-based company
- Out-of-the-box thinker willing to ask the hard questions
- Ability to travel to and work at multiple locations within the LA area
Contract Details
- This is a contract position
- Length of contract - 1 year
- Work Location- Los Angeles/ Remote
- Work Hours- Flexible PST hours
- Compensation details: $30-40/hr
At Thrive Market, we value diversity and inclusion, and we are proud to foster an environment that embraces it. We expect that all individuals contracting for Thrive Market would agree.
© Thrive Market 2023. All rights reserved.
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