OP & E-Commerce Development Manager

About The Group

 

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

 

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.

 

 

Job Purpose/Overview

 

Lavazza North America is embarking on a growth plan to substantially expand our market share in the Americas. As part of this growth plan, a large focus will be on our Office Product (OP) and B2B Ecommerce channel, optimizing our relationships with key distributors. 

 

At Lavazza, the OP and Ecommerce Development Manager is an individual contributor role that works within the OP Channel team reporting to the Director of OP Channel. The OP and Ecommerce Development Manager is responsible for developing, implementing, and leading the strategy to increase Lavazza’s presence on the B2B Ecommerce side of the business. This role will need work with both new and current Office Product distributors and our ECommerce partners who are dedicated to the B2B side of the business. A focus for this role will be to drive improvements in “customer site” conditions, while delivering assigned goals and objectives aligned to overall business strategies.
 

Location: Remote 

 

 

Key Responsibilities

 

• Sales Channel Strategy and Execution:
  • Take ownership of the overall strategy and execution of programs to drive sales growth across established and new B2B e-comm channels.
  • Specifically focus on online business of Office Product national accounts, key B2B Marketplaces, and D2C Lavazza channel.
  • Launch new online B2B business on existing OP accounts. 
• Strategic Roadmap Development:
  • Develop and lead a strategic roadmap based on in-depth analysis of business results and customer insights.
  • Drive initiatives that enhance customer experience, increase market share, and drive profitable growth.
• Top line Ownership:
  • Lead the management of the customer across functional area. This included the entirety of the process if the customer is mainly E-comm, or in cooperation with other team members while leading the relationship with the B2B e-comm dedicated interface.
  • Gain a deep understanding of Lavazza’s and the customer's economics to drive profitable growth and improved efficiency (i.e., build/review/adjust Value Chain in collaboration with Finance dept.)
  • Establish sales budgets, goals, risk profiles, and objectives for each channel assigned.
• Channel Growth Strategy:
  • Responsible for driving the Lavazza Group B2B Ecomm strategy across the different channels.
  • Identify new channel opportunities and develop innovative approaches to capitalize on them.
• Pricing Management:
  • Coordinate and drive pricing strategy of different channels in alignment with entire Lavazza B2B channel strategy 
• Merchandise and Content Management:
  • Manage merchandise and content strategies for every single channel, including tactical activations, in collaboration with Marketing dept.
  • Ensure an engaging and compelling online presence to drive customer acquisition and retention.
• Strategic Orientation and Joint Business Planning:
  • Internalize our customers' strategies and develop differentiated joint business plans that align with shared objectives.
  • Capitalize on the customer's outstanding value proposition and shopper base.
• Commercial Integration and Promotional Planning:
  • Innovate our go-to-market principles to deliver a highly coordinated and results-oriented commercial and promotional plan.
  • Drive value chain redaction for Route-to-Market to set up and promotional plan redaction and roll-out to drive incremental sales.
• Data-Driven Decision-Making:
  • Drive strong performance against key metrics, leveraging data-driven insights to optimize traffic, conversion, and retail effectiveness.
  • Analyze paid and organic business drivers to make informed decisions.
• Planning, Operations, Cooperation:
  • Liaise with partners in Operations/Demand Planning to drive joint forecasting and operational innovation (enablers for new product offer).
  • Drive effective collaborat