Field Marketing Event Manager – Public Sector (Hybrid in Reston, VA area)

About the Role

Key Responsibilities

Program Development & Email Campaigns

• Develop and execute email campaigns and program workflows.
• Collaborate with internal and external stakeholders to ensure alignment and seamless execution.
• Create and amplify content.

Data Analysis, Reporting & Calendar Management

• Track, analyze, and report on program performance metrics to ensure business alignment.
• Maintain and update event calendars with accurate scheduling and coordination.
• Manage lists while adhering to data privacy and compliance standards.
• Support documentation development (e.g., PPD) for streamlined content migration.

Event Logistics

• Oversee all logistics, including speaker management, vendor coordination, and materials preparation.

• Manage event registration, attendee communications, and inquiries.
• Provide post-event reporting and analysis for continuous improvement.

Public Sector Security Marketing Support

• Maintain event calendars and speaker rosters.
• Enhance and curate content for broader amplification.
• Develop internal and external communications for sales teams and stakeholders.

Additional Responsibilities

• Define and execute influencer and consumer marketing programs that highlight client contributions.
• Manage event budgets, research competitors, and track key industry trends.
• Lead full event production, from content development to venue management and promotions.
• Analyze program effectiveness, conduct post-event reporting, and present ROI insights.
• Collaborate with vendors, partners, executives, and cross-functional teams.

Qualifications & Requirements

• Bachelor’s degree (BA/BS) from an accredited university.
• 5+ years of experience in experiential marketing.
• Experience in public sector marketing, political campaigns, or advocacy initiatives.
• Strong budget management, negotiation, and organizational skills.
• Ability to thrive in ambiguous, fast-paced environments with agility and flexibility.
• Exceptional communication, presentation, and leadership skills in corporate settings.
• Proven ability to independently lead major programs and strategize at a high level.
• Must be willing to travel as needed.

• People who want to learn, but are self motivated in learning from their projects
• People who enjoy the really hard problems
• People who enjoy having too much vs. too little to do
• People who like creating from nothing ( We still need a lot built to support our growth)
• People who understand how to build and maintain relationships with their coworkers and their clients
• People who like making others successful and understand the value of that as much as making themselves successful
• People who leave their ego at home and really enjoy working with other brilliant people
• People who are a pleasure to work with