Product Marketing Manager - SaaS

Overview

As a product marketing manager focused on our SaaS technology, you'll drive awareness, demand, and adoption of products that are solving the world's most complex challenges. You will collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change!

Responsibilities

• Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
• Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
• Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement
• Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
• Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
• Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
• Provide insight into competitive capabilities
• Develop and monitor Key Performance Indicators to measure product performance and usage

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
• Bachelor's in business, marketing, or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Demonstrated ability in releasing and growing innovative technology products
• Experience with cloud and data center infrastructure technologies
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience using GIS applications
• Master's (MBA and/or a computer science, engineering, technology background)

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is$70,720—$120,640 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website