TikTok Shop - Consumer Marketing Manager

About the Team

The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross-channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data-driven marketing strategies that support TikTok Shop’s core business objectives.



About the Role

We are looking for a passionate and creative Marketing member to drive TikTok Shop’s consumer-facing marketing initiatives. This role focuses on driving brand awareness and consumer trust through large-scale platform campaigns, cluster-focused activations such as fashion week, and consumer experience programs (e.g., after-sales, returns & exchanges). The candidate will design and execute 360° online and offline marketing strategies to enhance brand perception and user recognition.



Responsibilities

- Lead consumer-facing marketing activations for platform mega campaigns, cluster-specific events, and consumer experience initiatives and so forth, to strengthen consumer awareness and brand recognition.

- Develop 360° integrated marketing plans across digital, social, offline, and influencer channels to maximize campaign reach and impact.

- Create innovative marketing assets and creative content that resonate with users and effectively communicate brand values.

- Work closely with cross-functional teams (operations, PR, creative, and campaign teams) to ensure consistent brand messaging and seamless execution.

- Monitor campaign performance and consumer insights, continuously optimizing strategies to drive stronger brand trust and recognition.