We are seeking a creative and data-driven Digital Marketing Manager in Atlanta, GA to develop and execute comprehensive digital marketing strategies while overseeing content generation across several platforms.

Job Requirements

Basic Qualifications:

• Education: Bachelor’s or master’s degree in marketing

• Experience: 3-5 years

• Knowledge, Skills & Abilities: Marketing, Digital Media, Google Analytics, Social media platforms

• Comprehensive understanding of digital marketing principles with proven working experience in digital marketing, preferably within the industry.

• Expertise in digital media planning and execution

• Proficiency in data analytics and interpretation

• Advanced knowledge of social media platforms and best practices

Technical Requirements:

• Demonstrable experience leading and managing SEO/SEM campaigns, marketing database management, email marketing campaigns (Pardot), social media strategy, and display advertising campaigns

• Experience in landing page optimization and conversion rate optimization

• Experience with social media management platforms and marketing automation tools

• Proven experience with A/B testing methodologies and implementation

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Brightedge, SEMRush, etc.)

• Working knowledge of Google Ads and ad serving tools such as Demandbase

• Expertise in developing content for campaigns across major search engines

• Experience in setting up and optimizing PPC campaigns on all major search engines

• Working knowledge of HTML/CSS development and technical constraints

Core Responsibilities

Digital Marketing Strategy

• Develop comprehensive digital marketing plans

• Manage campaign budgets and increase digital marketing ROI

• Implement and optimize multi-channel campaigns

• Monitor and report on KPIs

• Ensure proper integration of marketing tools

Content Strategy & Generation

• Create and manage content calendar

• Develop creative content across platforms to improve organic search rankings,  enhance social media engagement, and boost conversion rates.

• Oversee SEO content strategy

• Manage email marketing initiatives to grow email marketing database

• Manage website updates

Analytics & Optimization

• Monitor campaign performance

• Conduct A/B testing to improve content performance metrics

• Optimize landing pages

• Generate performance reports

Physical demands & travel:

• Physical Demands: Common physical demands

• Travel Requirements: 10% of the time

Printpack is proudly an equal-opportunity employer. We are committed to creating an inclusive environment. Embracing diversity enhances our work culture and is vital to our success. We do not discriminate based on race, color, religion, sex (including pregnancy), national origin, gender identity, sexual orientation, marital/parental status, genetic information, age, national origin, ancestry, ethnicity, disability, marital status, military or veteran status or affiliation, or any other characteristic protected under applicable law.

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