Director of Business Automation

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems. By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory. This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management. 

About the role

Roku is looking for a Director of Business Automation to join our expanding Revenue Operations team. This role will involve establishing a newly formed Business Automation team as one of the key pillars within Revenue Operations. 

The Director of Business Automation will oversee the development and implementation of strategies to enhance the efficiency and effectiveness of our ad sales operations, serving as the thought leader and representative for the ad sales organization. This role demands a visionary leader with a deep understanding of business processes and automation technologies, combined with a passion for driving innovation. 

Ideal candidates will have experience leading strategy and implementation within complex revenue tech stacks and growth business models. They should be proficient with CRM, OMS, ad servers, and revenue/yield tools to understand current workflows and drive future enhancements, enablement, and adoption. 

Building cross-functional relationships is key to success in this role, with core stakeholders spanning Revenue, Product, Engineering, Legal, Sales Analytics, and Finance. A successful leader will take a consultative approach with internal stakeholders, effectively navigate ambiguity, and translate complex, tactical needs into executive plans. Strong communication skills with both leadership and stakeholders are crucial for success in this role.    

For California Only - The estimated annual salary for this position is between $269,000 and $403,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Develop and implement a business automation strategy aligned with company objectives. Oversee the ad sales workflow operational strategy (Order to Cash), representing Ad Sales and informing business requirements to enhance productivity. 
• Lead cross-functional teams to identify and leverage automation opportunities that improve operational efficiency. 
• Partner with Ad Product and Engineer leads to drive implementation of business priorities related to tools and systems for revenue teams, such as CRM and OMS tooling and Ad Data. 
• Develop enablement plans for internal tool usage among ad sales business stakeholders, focusing on continuous improvement, leadership, and efficiency gains year-over-year. 
• Drive increased adoption, usage, and affinity for workflows and internal technology. 
• Partner on the long-term execution of the ad stack vision for Roku Ad Sales, ensuring it meets business needs and compliance requirements. 
• Influence short-term roadmaps for tools and systems usage.