Social Media & Content Strategy Director

Description

About the Organization

Experience Tulsa is a culture and lifestyle brand that brings Tulsa's story to life through digital storytelling and immersive events. We showcase the city's neighborhoods, creative community, and entrepreneurial spirit to help individuals discover why Tulsa is a compelling place to live, work, and build a future.

As part of a collection of talent programs supported by the George Kaiser Family Foundation—including Tulsa Remote, Campus Tulsa, and Tulsa Service Year—Experience Tulsa creates content and experiences that showcase what Tulsa is really like, helping both newcomers and longtime residents connect with the city's culture and community.

Position Purpose

The Social Media & Content Strategy Director leads Experience Tulsa's digital storytelling strategy and execution, directing a creative team responsible for bringing Tulsa's story to life through compelling social media content, video, photography, and organic digital campaigns that showcase culture and lifestyle in Tulsa. This role requires a cultural curator with strong editorial instincts and a keen eye for visual storytelling; someone who understands what stories resonate, can spot emerging trends before they peak, and has the taste and creative vision to position Experience Tulsa at the forefront of digital storytelling. The ideal candidate brings a media or journalism sensibility to content creation, combining narrative craft with audience development expertise, and a strong eye for visual creative that elevates the brand.

This role serves as both the primary creative leader for the Experience Tulsa brand and the operational manager of the creative team. The majority of this role  focuses on leading digital storytelling efforts for Experience Tulsa by developing content strategies, overseeing social media channels, directing video and photography production, and ensuring the Experience Tulsa brand remains dynamic, authentic, and audience-centered across all digital platforms.

Additionally, this individual provides production quality coaching to creative team members when they support other talent initiative brands (Tulsa Remote, Campus Tulsa, Tulsa Service Year, etc.). In this capacity, the Social Media & Content Strategy Director ensures creative outputs meet professional standards for the medium by providing feedback on

production quality and technical execution, while program marketing managers retain creative direction and brand expertise for their respective initiatives.

This role requires deep expertise in digital storytelling, social media strategy, and content production, combined with strong people leadership and the ability to coach creative professionals to elevate their craft across multiple brands and formats. This individual will need to have strong curiosity and deep desire to explore and build community within Tulsa, while helping others do the same, along with a creative ambition to push boundaries and try new approaches.

Core Responsibilities

Experience Tulsa Digital Storytelling & Brand Leadership

• Lead the development and execution of digital storytelling strategies for the Experience Tulsa brand across social media platforms, video, photography, website, and digital campaigns.
• Oversee Experience Tulsa's social media presence, content calendar, and audience engagement strategies, ensuring content showcases Tulsa authentically and drives measurable engagement.
• Direct video and photography production for Experience Tulsa, from concept development through post-production, ensuring visual storytelling aligns with brand strategy and resonates with target audiences.
• Develop creative briefs, campaign concepts, and content strategies that bring the Experience Tulsa brand narrative to life and support organizational goals.
• Provide hands-on creative direction and serve as final decision-maker for all ET brand creative work, ensuring deliverables meet brand standards and storytelling goals.
• Optimize digital content performance and audience insights, using data to refine storytelling approaches, optimize content mix, and improve engagement across platforms.
• Lead experimentation with emerging platforms, formats, and storytelling techniques, positioning Experience Tulsa as an early adopter and innovator in digital place-based storytelling.
• Develop and execute audience growth strategies across social platforms, with clear goals for building, engaging, and scaling ET's digital community. Track audience development metrics and adjust tactics to maximize reach and engagement.
• Serve as the brand steward for Experience Tulsa's creative voice, visual identity, and storytelling standards across all digital channels.
• Partner with the Director of Marketing to align