Senior Global Marketing Manager, Tuberculosis and Respiratory Solutions
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Job Description
About the role:
This key role operates at the intersection of customer insight, clinical relevance, market development, and commercial execution, ensuring that TB solutions are positioned as a cohesive, differentiated offering across diverse healthcare environments, including both developed and emerging markets. The role will partner closely with regional marketing, product management, medical affairs, clinical marketing, R&D, commercial operations, market access, across both the microbiology and molecular segments and external partners to translate portfolio priorities and customer needs into high-impact strategies, messaging, and programs.
Key responsibilities
Define, evolve, and communicate the global marketing strategy for Tuberculosis and Respiratory Solutions across microbiology and molecular diagnostics, informed by market trends, customer needs, competitive dynamics, clinical guidelines, and portfolio priorities
Own the global TB and Respiratory Solutions portfolio planning and execution, including strategic priorities, annual marketing plans, launch readiness, portfolio positioning, and downstream commercialization support across both segments
Provide strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data, customer insights, and competitive intelligence to identify growth opportunities and priorities for TB diagnostics
Partner with product management, R&D, medical affairs, market access, and regional teams to ensure that global TB strategy is aligned to product roadmaps, evidence generation, market needs, and commercial execution priorities
Lead global TB portfolio marketing launches, including new product introductions, enhancement announcements, launch packages, and commercial readiness materials
Develop and execute global launch plans in partnership with regional marketing, commercial operations, product management, and marketing communications to drive coordinated and effective market activation
Build launch toolkits, sales enablement materials, training content, campaign assets, customer-facing tools, and portfolio playbooks that support both microbiology and molecular TB offerings
Ensure launch and commercialization plans reflect regional market differences, including varied healthcare systems, care settings, testing algorithms, public health priorities, and resource environments
Develop differentiated value propositions, messaging frameworks, and customer-facing narratives that clearly articulate the clinical, operational, economic, and public health value of TB solutions across microbiology and molecular workflows
Translate complex scientific, clinical, and technical information into clear, compelling, compliant messaging for laboratorians, clinicians, procurement stakeholders, public health decision-makers, and commercial teams
Partner with clinical marketing and medical teams on development of clinical publications, posters, scientific presentations, webinars, and educational programs that strengthen clinical credibility and customer engagement
Translate clinical evidence, guidelines, and scientific data into customer-focused strategies and messages that support adoption and st
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